tag:blogger.com,1999:blog-29289881552519321092024-03-21T20:24:27.357-07:00Latest SEO TricksM. Anandhan Mudhaliyarhttp://www.blogger.com/profile/03793501068224169718noreply@blogger.comBlogger17125tag:blogger.com,1999:blog-2928988155251932109.post-83521033401235959612011-12-10T14:42:00.000-08:002011-12-10T14:42:14.251-08:00Internet Without Google - Story by Rob Ousbey<div dir="ltr" style="text-align: left;" trbidi="on"><em> I’d like to take a couple of minutes to take a look at <strong>the past and the present</strong>. This post won’t teach much about SEO; it’s just a <strong>hypothetical look at an alternative universe</strong>, where the early days of search went a bit differently. (Is ‘search engine fanfiction’ a genre?) Here goes…. </em><br />
<h2 style="color: purple; font-family: "Trebuchet MS",sans-serif;">A Story - The Internet Without Google</h2><div style="font-family: "Trebuchet MS",sans-serif; text-align: justify;">In the mid-1990s, two Stanford grads – funded by various federal councils – were working on a project to apply their understanding of network topography and the principals of academic citation to Internet. As Internet had become more accessible to the public, the number of people browsing it – as well as the number of people generating content – had increased with ‘hockey stick’ like growth. Finding content was a matter of either knowing a particular domain that should be visited, visiting a trusted directory where links were categorized and curated, or using one of the new ‘<strong>Internet search portals</strong>‘.</div><div> </div><div style="font-family: "Trebuchet MS",sans-serif; text-align: justify;"><br />
</div><div style="font-family: "Trebuchet MS",sans-serif; text-align: justify;">The search portals (sometimes referred to as ‘search engines’) were technologically impressive, with millions of page available to search across, but they were unreliable: the results were usually based on little more than whether a user’s query term appeared prominently on the page. The Stanford project – <strong>Backrub</strong> – had taken a different approach, using the principle that pages to which someone had created a hyperlink – whether from a bulletin board, a news group or another site on Internet – were likely to be more trusted, and so should appear more highly in search portal results. Other signals, such as the topic of the linking page, were used to calculate the target page’s relevancy to a particular keyword.</div><div style="text-align: justify;"> </div><div style="font-family: "Trebuchet MS",sans-serif; text-align: justify;"><br />
</div><div style="font-family: "Trebuchet MS",sans-serif; text-align: justify;">Backrub was first tested with content from almost five thousand separate sites – and it worked well. The results were constantly appropriate and were still calculated in a fraction of a second.</div><div style="text-align: justify;"> </div><div style="font-family: "Trebuchet MS",sans-serif; text-align: justify;"><br />
</div><div style="font-family: "Trebuchet MS",sans-serif; text-align: justify;">With this successful proof of concept complete, the two engineers wrote up their analyses and results, and moved on from the project. They received their Ph.Ds later – but their creativity had attracted attention within tech circles: one of the students accepted a job with a successful software company from the Pacific North West; the other left the US to join one of the largest industrial technology companies in his home country.</div><div style="text-align: justify;"> </div><div style="font-family: "Trebuchet MS",sans-serif; text-align: justify;"><br />
</div><div style="font-family: "Trebuchet MS",sans-serif; text-align: justify;">The Backrub technology was recognized as useful, but Stanford had no resources to scale it further or Ph.Ds interested in taking it on. After being shelved for almost six months, the technology was passed on to the Department of Information Technology and Telecommunications; many of the underlying processes were <strong>successfully patented</strong> soon after.</div><div style="text-align: justify;"> </div><h2 style="font-family: "Trebuchet MS",sans-serif; text-align: justify;">Next Steps</h2><div style="text-align: justify;"> </div><div style="font-family: "Trebuchet MS",sans-serif; text-align: justify;">The DoITT was a new agency, and had been assigned various (poorly specified) responsibilities pertinent to Internet; the mandate to <em>‘improve the user experience of Internet for all citizens’</em> combined with a substantial budget allowed them to scale up the technology. In the first large crawl in 1996 they retrieved over a hundred million pages from almost half a million sites. These were taken from a seed list of sites listed in two of the largest editorial directories, after around eight percent had been removed (DoITT’s guidelines prevent them from linking to adult material or ‘illegal content’.)</div><div style="text-align: justify;"> </div><div style="font-family: "Trebuchet MS",sans-serif; text-align: justify;"><br />
</div><div style="font-family: "Trebuchet MS",sans-serif; text-align: justify;">After this first large crawl, the frontend was released at <a href="http://www.distilled.net/blog/seo/the-internet-without-google-a-story-6896/#">http://backrub.portal.doitt.gov</a></div><div style="text-align: justify;"> </div><div style="font-family: "Trebuchet MS",sans-serif; text-align: justify;">Although it wasn’t heavily promoted, the service was popular and mainly recommended by word-of-mouth. In March 1997, less than six months after the unofficial launch, a New York Times editorial said that <em>“the DoITT had restored faith that the Government is capable of innovative technology, after the fiascos of various bloated IT contracts for the Department of Defense. This portal was a triumph.”</em> The Washington Post called it a <em>“huge success.”</em></div><div style="text-align: justify;"> </div><div style="font-family: "Trebuchet MS",sans-serif; text-align: justify;"><br />
</div><div style="font-family: "Trebuchet MS",sans-serif; text-align: justify;">That year, three positive factors all combined: positive feedback from users (who mostly described it as <em>‘the first portal that actually finds what I was looking for’</em>), further reviews in the press (who were happy to have a story about Internet that could be understood by the general public) and increased promotion by the government (who were proud to promote a service that demonstrated America’s cutting edge presence on Internet.)</div><div style="text-align: justify;"> </div><div style="font-family: "Trebuchet MS",sans-serif; text-align: justify;"><br />
</div><div style="font-family: "Trebuchet MS",sans-serif; text-align: justify;">Hugely accelerated growth followed: later that year, one ISP estimated that 19% of homes used the service more than once a week.</div><div style="text-align: justify;"> </div><div style="font-family: "Trebuchet MS",sans-serif; text-align: justify;"><br />
</div><div style="font-family: "Trebuchet MS",sans-serif; text-align: justify;">By early 1998, users had already seen a couple of significant changes to the service. The service had been spun off from the DoITT, and found a new home at <strong><a href="http://www.distilled.net/blog/seo/the-internet-without-google-a-story-6896/#">http://Search.Gov</a></strong></div><div style="text-align: justify;"> </div><div style="font-family: "Trebuchet MS",sans-serif; text-align: justify;">Due to the increasing popularity, the service now also required free registration to access search results: this only needed a verified email address, and the registered account could be used on any computer.</div><div style="text-align: justify;"> </div><div style="font-family: "Trebuchet MS",sans-serif; text-align: justify;"><br />
</div><div style="font-family: "Trebuchet MS",sans-serif; text-align: justify;">Various issues took place behind the scenes as well: a young internet company tried to diversify from being a pure Internet directory into offering search portal facilities as well: they used a similar algorithm to the original Backrub service, whilst other companies also tried to tackle the ‘Internet search’ issue from different approaches. The threat of prosecution for infringing upon the <strong>Governments various patents</strong> proved too much for these startups, and they generally didn’t pursue this any further.</div><div style="text-align: justify;"> </div><h2 style="font-family: "Trebuchet MS",sans-serif; text-align: justify;">Search.Gov</h2><div style="text-align: justify;"> </div><div style="font-family: "Trebuchet MS",sans-serif; text-align: justify;">A team inside Search.Gov were responsible for managing <strong>‘user satisfaction’</strong> – this included analysis of various user behavior patterns (such as the number of searches to find a particular result, which they correlated to a worse user experience) and the manual review of <em>‘search quality reports’</em> which users could complete via a form on the site.</div><div style="text-align: justify;"> </div><div style="font-family: "Trebuchet MS",sans-serif; text-align: justify;"><br />
</div><div style="font-family: "Trebuchet MS",sans-serif; text-align: justify;">An overwhelming problem for this team – and for Search.Gov as a whole – was the increasing rate of growth of content published on Internet. Companies were increasingly putting their whole catalog online, news organizations would publish their best articles on a website every day, and new tools made it increasingly easy for the public to publish small sites of their own, usually on webspace provided by their ISP. Many of the percieved issues of quality percieved by Search.Gov were due to new sites not appearing in the results – the Search Quality team had to <strong>manually review sites that had been discovered or submitted</strong>, and were currently sitting on a backlog of around three months of submissions to process.</div><div style="text-align: justify;"> </div><div style="font-family: "Trebuchet MS",sans-serif; text-align: justify;"><br />
</div><div style="font-family: "Trebuchet MS",sans-serif; text-align: justify;">(The site tried to solve this by removing the manual review stage, and automatically adding every newly discovered site to the index. The idea was that sites which containted adult or illegal material could always be removed again later. This worked well for around six weeks, until <strong>users began to complain</strong> of increasingly irrelevant results, poor quality sites full of gibberish, and the increasing liklihood of pornography appearing in search results. Search.Gov quietly removed the changes, and <strong>returned to manually reviewing sites</strong>, but with additional resource and a better process. Sites that were permitted generally arrived in the Search Index within 3-4 weeks after having been submitted or recommended by an internal algorithm.)</div><div style="text-align: justify;"> </div><h2 style="font-family: "Trebuchet MS",sans-serif; text-align: justify;">Creative Funding</h2><div style="text-align: justify;"> </div><div style="font-family: "Trebuchet MS",sans-serif; text-align: justify;">The increasing cost of running the service (both from technology and human resource) was of concern to various parties within the Government, as well as Conservatives who believed that this shouldn’t be a federally funded operation. Some web directories and similar services had seen success in selling targeted advertising on their listings pages: this was much more effective than traditional display advertising, as a ‘premium listing’ or ‘sponsored listing’ could place a website’s link prominently in the appropriate category and attract people who were looking for precisely that type of site.</div><div style="text-align: justify;"> </div><div style="font-family: "Trebuchet MS",sans-serif; text-align: justify;"><br />
</div><div style="font-family: "Trebuchet MS",sans-serif; text-align: justify;">While Search.Gov had looked into including adverts and premium listings on results pages, it was deemed <strong>inappropriate for a Government service to be supported by advertising</strong>.</div><div style="text-align: justify;"> </div><div style="font-family: "Trebuchet MS",sans-serif; text-align: justify;"><em>“H.R. 1337 – Seach Portal Funding Bill”</em> was designed to tax companies listed in Search.Gov based on different criteria. It was argued that the tax would stymie initiative from small companies and would completely remove non-commercial sites from the results – the bill was never passed in the House.</div><div style="text-align: justify;"> </div><div style="font-family: "Trebuchet MS",sans-serif; text-align: justify;"><br />
</div><div style="font-family: "Trebuchet MS",sans-serif; text-align: justify;">However, a funding opportunity came from a much larger source – overseas. Search.Gov had recognized that the number of registrations from international users was increasing. A suggestion to raise revenue by <strong>formarly licencing the technology to other countries</strong> saw very little objection from within the Government or in the press. The United Kingdom and Austrailia were the first countries to launch bespoke sites (at <a href="http://www.distilled.net/blog/seo/the-internet-without-google-a-story-6896/#">Search.Gov.UK</a> and <a href="http://www.distilled.net/blog/seo/the-internet-without-google-a-story-6896/#">Search.Gov.AU</a>) for a fee (technically a technology export tax) that equated to roughly $13 per citizen/year. Germany and Japan followed around a year later, after the system was extended to cope with non-English sites.</div><div style="text-align: justify;"> </div><div style="font-family: "Trebuchet MS",sans-serif; text-align: justify;"><br />
</div><div style="font-family: "Trebuchet MS",sans-serif; text-align: justify;">The governments of these countries could adjust certain parameters of the algorithms to better suit their audience: the most significant change was usualy to show a preference for websites from that country, and to block particular sites that carried content which was illegal in their country.</div><div style="text-align: justify;"> </div><div style="font-family: "Trebuchet MS",sans-serif; text-align: justify;"><br />
</div><div style="font-family: "Trebuchet MS",sans-serif; text-align: justify;">The steady stream of revenue from these licencing arrangements ensured that Search.Gov was self-sufficient; it was allowed to use a majority of the income to improve and extend the service, whilst a portion was passed up the chain into the Federal budget.</div><div style="text-align: justify;"> </div><div style="font-family: "Trebuchet MS",sans-serif; text-align: justify;"><br />
</div><div style="font-family: "Trebuchet MS",sans-serif; text-align: justify;">After the technology was passed overseas, it became necessary to <strong>restrict the use of Search.Gov to residents of the USA</strong>. This was implemented by having users associate their <strong>Social Security Number</strong> with their Search.Gov account. Since this allowed for the association of an individual’s real identity with their Search.Gov account, it naturally caused some controversy, particularly amongst those concerned about Search.Gov’s increasingly close cooperation with the FBI & National Security Agency.</div><div style="text-align: justify;"> </div><div style="font-family: "Trebuchet MS",sans-serif; text-align: justify;"><br />
</div><div style="font-family: "Trebuchet MS",sans-serif; text-align: justify;">However, the criticism was mainly silenced in early-2000. A school teacher was arrested for sexual abuse of his students; later analysis of his search history showed that he had regularly looked for lewd and inappropriate content. A bill was quickly passed that year, allowing a <strong>review of an individual’s search history</strong> when they apply for any government-based job. (The individual’s permission was required, but this was mandatory for most positions.)</div><div style="text-align: justify;"> </div><div style="font-family: "Trebuchet MS",sans-serif; text-align: justify;"><br />
</div><div style="font-family: "Trebuchet MS",sans-serif; text-align: justify;">In response to the 2001 terrorist attacks, the President created special new powers for the security agencies to increase the amount of search data collected and deep forensic analysis undertaken. Full details were never released, but it’s understood that as well as looking for general search patterns, it was now permitted to review the search history of any individual suspected of a serious crime.</div><div style="text-align: justify;"> </div><h2 style="font-family: "Trebuchet MS",sans-serif; text-align: justify;">Search Portal Optimization</h2><div style="text-align: justify;"> </div><div style="font-family: "Trebuchet MS",sans-serif; text-align: justify;">During these years of growth for Search.Gov, a whole new industry was spawned: Search Portal Optimization, or <strong>SPO</strong>. SPO was the practice of <strong>optimizing sites to rank as highly as possible</strong> in Search.Gov for the appropriate phrases. While many sites paid little attention to SPO, some sites worked hard to optimize their sites high into the rankings.</div><div style="text-align: justify;"> </div><div style="font-family: "Trebuchet MS",sans-serif; text-align: justify;">SPO Consultants typically referred to four broadly separate stages of the SPO process:</div><div style="text-align: justify;"> </div><ul style="font-family: "Trebuchet MS",sans-serif; text-align: justify;"><li>Ensuring a site was easily browsable by search portal robots (by using HTML standards, rather than Flash, etc)</li>
<li>Applying for the site to be included in Search.Gov and appealing any rejections</li>
<li>Identifying the search terms the site should rank for, and creating relevant content</li>
<li>Building hyperlinks to the site from external sites.</li>
</ul><div style="text-align: justify;"> </div><div style="font-family: "Trebuchet MS",sans-serif; text-align: justify;">Search.Gov did not release any data about the most searched for terms, but SPOs could get access to some data from ISPs who were able to estimate the Search Volume for some larger terms.</div><div style="text-align: justify;"> </div><div style="font-family: "Trebuchet MS",sans-serif; text-align: justify;"><br />
</div><div style="font-family: "Trebuchet MS",sans-serif; text-align: justify;">In addition, the Search Quality team rarely gave much feedback <strong>to sites that were not accepted into the portal’s index</strong>. In the early days, discussion centered around sites that were blocked for carrying information about homemade explosives or promoting drug use. Some sites were removed from the index for carrying illegal content: a retailer that sold radar jammers for automobiles was removed after three months.</div><div style="text-align: justify;"> </div><div style="font-family: "Trebuchet MS",sans-serif; text-align: justify;"><br />
</div><div style="font-family: "Trebuchet MS",sans-serif; text-align: justify;">An Internet Log (‘netlog’) that was critical of the Government’s approach to farming subsidies was not accepted in; the New York Times covered this controversy, and was also removed from the index. Two days later, both sites were available in the index: a Search.Gov spokesperson said <em>“this had been unintentional, and was not an attempt to remove content from Internet. We are committed to fostering free speech online, and to a free and open Internet.”</em></div><div style="text-align: justify;"> </div><div style="font-family: "Trebuchet MS",sans-serif; text-align: justify;"><br />
</div><div style="font-family: "Trebuchet MS",sans-serif; text-align: justify;">(A Freedom of Information request showed that the number of sites not accepted into the Search.Gov index increased from around 10,000 in 2000 to 198,000 in 2008.)</div><div style="text-align: justify;"> </div><h2 style="font-family: "Trebuchet MS",sans-serif; text-align: justify;">Link Building</h2><div style="text-align: justify;"> </div><div style="font-family: "Trebuchet MS",sans-serif; text-align: justify;">Once in the index, sites would work hard to improve their SPO, to try and rank above their competitors. The main focus of many SPO experts was link building: getting more links from more sites would generally result in a better ranking. Search.Gov did publish a set of <strong>Webmaster Guidelines</strong> that explicitly mentioned that links should not be created purely in order to manipulate the Search Algorithm – but this did not put off the so-called ‘blackhat SPOs’, who aimed to get high rankings for their site, at any cost.</div><div style="text-align: justify;"> </div><div style="font-family: "Trebuchet MS",sans-serif; text-align: justify;"><br />
</div><div style="font-family: "Trebuchet MS",sans-serif; text-align: justify;">This lead to something of an arms race between Search.Gov and blackhat SPOs: each time the blackhats found creative new tactics to create sneaky links online, the Search.Gov quality team would devise algorithmic methods to remove the impact of these links from their calculations.</div><div style="text-align: justify;"> </div><div style="font-family: "Trebuchet MS",sans-serif; text-align: justify;"><br />
</div><div style="font-family: "Trebuchet MS",sans-serif; text-align: justify;">However, the secrecy around Search.Gov’s algorithm, and the amount of authority passed through each link meant that webmasters/SPOs/link builders were never sure which links were passing value and which were not. Comment spam, low quality directories and other questionable tactics continued unabated. A particular issue for the search quality team was <strong>paid links</strong>. While some paid links were easy to detect, other were much only obvious when reviewed by a human. Rather than discounting links, Search.Gov used ranking penalties to dissuade sites from purchasing links.</div><div style="text-align: justify;"> </div><div style="font-family: "Trebuchet MS",sans-serif; text-align: justify;"><br />
</div><div style="font-family: "Trebuchet MS",sans-serif; text-align: justify;">A typical penalty would be when a page with many inbound paid links would have its ranking position dropped by 20 or 50 places – webmasters would have to remove the offending links to see that page start ranking well again. For more serious infractions of the guidelines, a <strong>whole site could be removed from the index for a month or two</strong>. (Although users could still navigate directly to a site, the lack of non-branded traffic would decimate a commercial site.)</div><div style="text-align: justify;"> </div><div style="font-family: "Trebuchet MS",sans-serif; text-align: justify;"><br />
</div><div style="font-family: "Trebuchet MS",sans-serif; text-align: justify;">Despite the risk of page and site penalties, many blackhat SPOs were still not put off from creating low quality content, and building links that violated the Webmaster Guidelines, since they would usually dump a penalized site, and work on another one else instead. In 2007, after increasing public complaints about the declining quality of Search.Gov’s results, the service was able to have parts of the <strong>Webmaster Guidelines adopted as law</strong>. The first criminal trials against SPOs were held in February 2008: the two owners of a credit card comparison website were charged with the Class C Misdemeanor of ‘Intent to Mislead a Search Portal Algorithm’ for their paid links and each served 30 days in jail.</div><div style="text-align: justify;"> </div><h2 style="font-family: "Trebuchet MS",sans-serif; text-align: justify;">Algorithm Updates</h2><div style="text-align: justify;"> </div><div style="font-family: "Trebuchet MS",sans-serif; text-align: justify;">The changes to Search.Gov’s ranking algorithm were not always subtle. Various substantial changes were implemented, typically to try and tackle a specific type of search quality problem, such a duplicate content, content farms, etc.</div><div style="text-align: justify;"> </div><div style="font-family: "Trebuchet MS",sans-serif; text-align: justify;"><br />
</div><div style="font-family: "Trebuchet MS",sans-serif; text-align: justify;">One large update in March 2009 was seen to <strong>promote the sites of big brands</strong><strong>tobacco industry lobbyists</strong> were successful in getting cigarette brand websites included in the index. (Until that point, they had been excluded on the basis of the broader laws about advertising tobacco products.) higher up the rankings; it was likely that this change came in response to a request by the newly elected President, who had received huge campaign contributions from large corporations in the election. Many small businesses said this pointed to the ‘increasing politicization’ of Search.Gov’s algorithms. The impact of lobbyists on these decisions was seen even more clearly in 2010, when </div><div style="text-align: justify;"> </div><div style="font-family: "Trebuchet MS",sans-serif; text-align: justify;"><br />
</div><div style="font-family: "Trebuchet MS",sans-serif; text-align: justify;">An algorithm update in 2011 appeared as if it was designed to reduce the impact of ‘content farms’. One notable side-effect of the change was that ‘scraper sites’ increasingly appeared to outrank the original versions of content they had republished. Shortly after this, Search.Gov assisted in the creation of laws that brought <strong>unauthorized content scraping</strong> within the formal definitions of <strong>grand larceny</strong>. (It was so far seen as simply copyright infringement.) Republishing another site’s content without their consent was now punishable by up to a year’s jail time. Although there were some prosecutions, it wasn’t particularly effective at stymieing the number of scraper sites hosted and owned overseas.</div><div style="text-align: justify;"> </div><h2 style="font-family: "Trebuchet MS",sans-serif; text-align: justify;">International Trouble</h2><div style="text-align: justify;"> </div><div style="font-family: "Trebuchet MS",sans-serif; text-align: justify;">Search.Gov was facing some bigger issues, as far as its international relationships went.</div><div style="text-align: justify;"> </div><div style="font-family: "Trebuchet MS",sans-serif; text-align: justify;">By 2011, Search.Gov had licensed the technology to 44 countries. In May that year, two Turkish citizens arrived in the US, and were immediately arrested on charges of terrorism. Although the US had no access to information about the websites they’d visited directly, the search history of one of them had raised flags at the NSA, which lead to further investigation and ultimately their arrest.</div><div style="text-align: justify;"> </div><div style="font-family: "Trebuchet MS",sans-serif; text-align: justify;"><br />
</div><div style="font-family: "Trebuchet MS",sans-serif; text-align: justify;">Foreign governments and citizens were not enthused by the idea that Search.Gov technology was being used to track their Internet searches. The patents that prevented independent Search Portals launching in the USA were not recognized all over the world, and a <strong>number of commercial companies ran similar services</strong> – particularly in Europe and Asia. In the weeks after the Turkish controversy, the market share (outside the US) of services built upon Search.Gov dropped from around 95% to 90%. The number declined further over the next twelve months as the largest commercial Search Portals reinvested their profits in improved indexing and ranking technology. By August 2011, three countries (Turkey, Germany and Brasil) announced that they had <strong>ceased using</strong> Search.Gov’s technology. All three counties allowed competition in the Search Portal market, though the German Government maintained <a href="http://www.distilled.net/blog/seo/the-internet-without-google-a-story-6896/#">www.Suchen.DE</a>, which was now powered by technology from a German company.</div><div style="text-align: justify;"> </div><div style="font-family: "Trebuchet MS",sans-serif; text-align: justify;"><br />
</div><div style="font-family: "Trebuchet MS",sans-serif; text-align: justify;">In late 2011, Search.Gov suffered <strong>a series of ‘cyber attacks’</strong>, which seemed to originate from Russia and China. (Neither country used Search.Gov technology for their own services.) Although the attacks may have been an attempt to hack the site and steal personal data, Search.Gov announced that no data had been accessed. However, the site suffered significant periods of downtime, initially for three hours, then a week later for six hours. Various rumours suggested that the US believed China’s government were behind the attacks – this was never confirmed by the Department of State.</div><div style="text-align: justify;"> </div><h2 style="font-family: "Trebuchet MS",sans-serif; text-align: justify;">The Future</h2><div style="text-align: justify;"> </div><div style="font-family: "Trebuchet MS",sans-serif; text-align: justify;">Despite some controversies, Search.Gov has been <strong>a solid technology</strong> for users in the USA and abroad for more than a decade and a half. It’s now used by over 90% of US households on a weekly basis, though most people use it much more than that: the average user makes 9.5 searches per day on Search.Gov.</div><div style="text-align: justify;"> </div><div style="font-family: "Trebuchet MS",sans-serif; text-align: justify;"><br />
</div><div style="font-family: "Trebuchet MS",sans-serif; text-align: justify;">Search Portal Optimization continues to be <strong>serious business</strong>: various research suggests there could be up to 200,000 people employed in the US to perform SPO – either directly for a company or through an agency.</div><div style="text-align: justify;"> </div><div style="font-family: "Trebuchet MS",sans-serif; text-align: justify;"><br />
</div><div style="font-family: "Trebuchet MS",sans-serif; text-align: justify;">The Search.Gov technology continues to evolve: new content is now discovered more quickly, and the results continue to improve. The <strong>organization currently employs</strong> around 10,000 engineers and operations staff within the US, and another ~18,000 full and part time employees responsible for assessing the new sites for submission to the index. There are around 600 employees of Search.Gov stationed around the world to work with the teams in countries that licence the technology.</div><div style="text-align: justify;"> </div><div style="font-family: "Trebuchet MS",sans-serif; text-align: justify;"><br />
</div><div style="font-family: "Trebuchet MS",sans-serif; text-align: justify;">Search.Gov is the ‘first page of the internet’ for most people. <em><strong>I don’t know what we’d do without it….</strong></em></div><div style="text-align: justify;"> </div><h2 style="font-family: "Trebuchet MS",sans-serif; text-align: justify;">Epilogue</h2><div style="text-align: justify;"> </div><div style="font-family: "Trebuchet MS",sans-serif; text-align: justify;"><strong>OK, let’s step back to the real world.</strong> This thought-experiment focussed very much on what could have happened in my alternate universe.</div><div style="text-align: justify;"> </div><div style="font-family: "Trebuchet MS",sans-serif; text-align: justify;">What’s also interesting are the things that might not have happened:</div><div style="text-align: justify;"> </div><ul style="font-family: "Trebuchet MS",sans-serif; text-align: justify;"><li>without the necessity to create PPC, internet advertising may never have really evolved beyond traditional banner ads</li>
<li>no AdSense means that people may never have bothered creating/maintaining many smaller content sites</li>
<li>innovations such as Gmail and Google Analytics wouldn’t have appeared</li>
<li>with no-one to acquire them, YouTube wouldn’t have been able to grow so fast. (In fact, with their large amounts of copyright material in the early days, would they have even been allowed in the index?)</li>
<li>newly wealthy employees wouldn’t have left to create sites such as Twitter, Foursquare and FriendFeed.</li>
</ul><div style="text-align: justify;"> </div><div style="font-family: "Trebuchet MS",sans-serif; text-align: justify;">If you got this far, <strong>thanks for reading</strong>. I enjoyed the opportunity to try writing some long-form content.</div><div style="text-align: justify;"> </div><div style="font-family: "Trebuchet MS",sans-serif; text-align: justify;">If you’d like to share your thoughts on this potentially very different online landscape: you can leave a comment below.</div><div style="font-family: "Trebuchet MS",sans-serif; text-align: justify;"><br />
</div><div style="background-color: white; font-family: "Trebuchet MS",sans-serif; text-align: justify;"><span style="color: #741b47;">Thanks,</span></div><div style="font-family: "Trebuchet MS",sans-serif; text-align: justify;"><span style="background-color: white; color: #741b47;"></span><span class="meta-prep meta-prep-author" style="background-color: white; color: #741b47;"><span class="author vcard"><a class="url fn n" href="http://www.distilled.net/blog/author/rob/" title="View all posts by Rob Ousbey">Rob Ousbey</a></span></span><span style="background-color: white; color: #741b47;"> for Interesting Article. <a href="http://www.distilled.net/">Distilled.net</a></span></div></div>M. Anandhan Mudhaliyarhttp://www.blogger.com/profile/03793501068224169718noreply@blogger.com1tag:blogger.com,1999:blog-2928988155251932109.post-62356456543811102672011-12-10T14:21:00.000-08:002011-12-10T14:31:14.678-08:00SEO Tips: Seven things to do at weekend<div dir="ltr" style="text-align: left;" trbidi="on"><div style="font-family: "Trebuchet MS",sans-serif;">Readers, the following is a guest post from<b> <span class="meta-prep meta-prep-author"><span class="meta-sep"></span> <span class="author vcard">Rob Ousbey of <a href="http://www.distilled.net/">Distilled</a></span></span></b></div><div style="font-family: "Trebuchet MS",sans-serif;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="http://4.bp.blogspot.com/-MlaJ5e02mD8/TuPbVeE4P0I/AAAAAAAAA88/n1T56iSj3ts/s1600/SEO.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="176" src="http://4.bp.blogspot.com/-MlaJ5e02mD8/TuPbVeE4P0I/AAAAAAAAA88/n1T56iSj3ts/s200/SEO.jpg" width="200" /></a></div><div style="font-family: "Trebuchet MS",sans-serif; text-align: justify;">For people who do SEO in-house at a company, or for people who run their own websites/businesses, this can actually be a valuable time to do some work out of the office. You can focus on tasks (big and small) that you just don’t tend to find the time to do when you’re in the office, and you might even find that your creative juices are flowing particularly well after stepping away from the ‘snow-blindness’ that a 9-5 routine can deliver.</div><div style="font-family: "Trebuchet MS",sans-serif;"><span id="more-11033"></span></div><div style="font-family: "Trebuchet MS",sans-serif;">With that in mind, I’ve suggested a few different tasks below. If you have a few minutes or a few hours over a weekend or the holidays to do something work-related, and would like to achieve something more productive than just checking your email, then one or two of the following might provide a useful diversion.</div><h2 style="font-family: "Trebuchet MS",sans-serif;">1: Double Check Your Sitemaps</h2><div style="font-family: "Trebuchet MS",sans-serif;"><b>Task:</b> Parse your XML sitemaps to make sure you’re not pointing to any URLs that 404 or 500.</div><div style="font-family: "Trebuchet MS",sans-serif;"><br />
</div><div style="font-family: "Trebuchet MS",sans-serif;"><b>Why:</b> <a href="http://www.stonetemple.com/search-algorithms-and-bing-webmaster-tools-with-duane-forrester/" title="Check out point 5 under the list at the top of the page.">Bing has talked publicly</a> about how having more than 1% ‘dirt’ makes them lose trust in your sitemap. Google are likely to take a similar approach.</div><div style="font-family: "Trebuchet MS",sans-serif;"><br />
</div><div style="font-family: "Trebuchet MS",sans-serif;"><b>How to:</b> You could co-opt your whole family to spend an afternoon checking pages from your sitemap. As an alternative, Mike King (@<a href="https://twitter.com/#%21/ipullrank">IPullRank</a>) has created a nifty tool – the <a href="http://ipullrank.com/tools/map-broker/">Map Broker – XML Sitemap Validator</a> - to do all the work for you. Submit the address of your sitemap (or upload the file) and check up on the errors. Save the output for when you get back to the office, and you have time to start fixing the URLs in there or removing the errors.</div><div style="font-family: "Trebuchet MS",sans-serif;"><br />
</div><div style="font-family: "Trebuchet MS",sans-serif;"><b>Time Required:</b> From what I’ve seen, I’d allow about 5 minutes per 100 URLs. The length of time that it’ll take you to fix any problems depends on how good your data quality was to begin with!</div><div style="font-family: "Trebuchet MS",sans-serif;"><br />
</div><div class="wp-caption alignnone" id="attachment_13028" style="font-family: "Trebuchet MS",sans-serif; width: 670px;"><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: 0px; margin-right: auto; text-align: left;"><tbody>
<tr><td style="text-align: center;"><img alt="Map Broker by iPullRank" class="size-full wp-image-13028" height="140" src="http://www.distilled.net/wp-content/uploads/2011/11/map-broker.jpg" style="margin-left: auto; margin-right: auto;" title="Map Broker" width="400" /></td></tr>
<tr align="left"><td class="tr-caption"><span class="caption-padding">404 and 500 errors are particularly bad, but do look out for 302 or 301 redirects as well.</span></td></tr>
</tbody></table><div style="text-align: center;"></div></div><h2 style="font-family: "Trebuchet MS",sans-serif;">2: Reclaim Some Link Strength</h2><div style="font-family: "Trebuchet MS",sans-serif;"><b>Task:</b> Find any pages where people are linking to URLs on your site that 404.</div><div style="font-family: "Trebuchet MS",sans-serif;"><br />
</div><div style="font-family: "Trebuchet MS",sans-serif;"><b>Why:</b> Not only will Google will be wasting crawl allowance looking at useless pages, but you may be missing out on link juice from people who have mis-linked to you.</div><div style="font-family: "Trebuchet MS",sans-serif;"><br />
</div><div style="font-family: "Trebuchet MS",sans-serif;"><b>How to:</b> In Google Webmaster Tools, click on ‘Diagnostics’ -> ‘Crawl Errors’. Clicking the link on the far right of each line will show you which pages are linking incorrectly. If there are any internal links listed here, keep a note to work through the list later to fix each one. For external links you can decide whether you’d prefer to contact the site to ask them to ask them to correct the link, or to 301 the target URL to a more appropriate page. It’s worth mentioning that in the process of reaching out to people, you may even be able to use the opportunity to strengthen your relationship with them – which could be really valuable for the future.</div><div style="font-family: "Trebuchet MS",sans-serif;"><br />
</div><div style="font-family: "Trebuchet MS",sans-serif;"><b>Time Required:</b> 5 minutes to log into WMT and to start parsing the data. 5 minutes for each site you need to contact, to find a contact email address and send them the email.</div><div style="font-family: "Trebuchet MS",sans-serif;"><br />
</div><div style="font-family: "Trebuchet MS",sans-serif; text-align: center;"><img alt="" class="alignnone size-full wp-image-13015" height="90" src="http://www.distilled.net/wp-content/uploads/2011/11/distilled-crawl-errors.png" title="Distilled Crawl Errors" width="400" /> </div><h2 style="font-family: "Trebuchet MS",sans-serif;">3: Add a New String to Your Bow</h2><div style="font-family: "Trebuchet MS",sans-serif;"><b>Task:</b> Find one new head term that you want to rank for</div><div style="font-family: "Trebuchet MS",sans-serif;"><br />
</div><div style="font-family: "Trebuchet MS",sans-serif;"><b>Why:</b> There’s very little risk to targeting a new term with your site, and you’ve got an opportunity now to try something that you may not otherwise have dedicated any time to.</div><div style="font-family: "Trebuchet MS",sans-serif;"><br />
</div><div style="font-family: "Trebuchet MS",sans-serif;"><b>How to:</b> You may well have a variety of terms that you had in the back of your mind that you might want to target. For this exercise, you should look for something that’s going to be reasonably hard to rank for, but could bring a worthwhile amount of traffic to your site. Use your favorite keyword tool (I’d just go straight to <a href="https://adwords.google.com/select/KeywordToolExternal">Google’s Keyword Tool</a>) to find a term that could be among your 10 biggest non-branded keywords if you ranked on the first page for it. If you’re an SEOmoz user, I’d use the <a href="http://pro.seomoz.org/tools/keyword-difficulty">Keyword Difficulty Tool</a> to make sure that the term you’re going after is at least a 40 or 50% difficulty term.</div><div style="font-family: "Trebuchet MS",sans-serif;"><br />
</div><div style="font-family: "Trebuchet MS",sans-serif;">Write content that targets the term, grab an appropriate image, and get a page up on your site with a targeted URL and title. Bear in mind the question <i>“does this page deserve to rank in the top-10 for my keyword?”</i> If not, think about what additions to the page would make you answer ‘yes’.</div><div style="font-family: "Trebuchet MS",sans-serif;"><br />
</div><div style="font-family: "Trebuchet MS",sans-serif;">Link to the page with exact anchor text from the home page of your site, and encourage a few of your friends or fans to tweet about it. The page isn’t going to rank #1 straight away, but leave it to get indexed by search engines and see if it shows up anywhere. When you’re back in the office, think more critically about your off-site strategy for this page.</div><div style="font-family: "Trebuchet MS",sans-serif;"><br />
</div><div style="font-family: "Trebuchet MS",sans-serif;"><b>Time Required:</b> 30 minutes research; 1 – 2 hours to build the page; 30 minutes to promote it to a few relevant people.</div><div style="font-family: "Trebuchet MS",sans-serif;"><br />
</div><div class="wp-caption alignnone" id="attachment_13020" style="font-family: "Trebuchet MS",sans-serif; width: 670px;"><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: 0px; margin-right: auto; text-align: left;"><tbody>
<tr><td style="text-align: center;"><img alt="" class="size-full wp-image-13020" height="161" src="http://www.distilled.net/wp-content/uploads/2011/11/add-strings-to-your-bow.jpg" style="margin-left: auto; margin-right: auto;" title="Add strings to your bow" width="400" /></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><div class="wp-caption-text"><b><span class="caption-padding">I'm all a quiver. Photo CC licensed by Seriousbri</span></b><span class="notch"> </span></div></td></tr>
</tbody></table><div style="text-align: center;"></div></div><h2 style="font-family: "Trebuchet MS",sans-serif;">4: Give Your Videos a Fighting Chance</h2><div style="font-family: "Trebuchet MS",sans-serif;"><b>Task:</b> Create a video sitemap for your site</div><div style="font-family: "Trebuchet MS",sans-serif;"><br />
</div><div style="font-family: "Trebuchet MS",sans-serif;"><b>Why:</b> Video sitemaps are still incredibly effective at getting your videos indexed by Google, and giving you the opportunity to have blended video results in very competitive SERPs.</div><div style="font-family: "Trebuchet MS",sans-serif;"><br />
</div><div style="font-family: "Trebuchet MS",sans-serif;"><b>How to:</b> Depending on time allowed, I’d suggest we get this up and running as a proof-of-concept, rather than a full blown video sitemap system right now. As such, don’t worry about an automatically updating system with all the bells and whistles. Start by collecting a list of the videos on your site (including: their titles, the page they’re embedded on, the actual location of the video file.) Look at the <a href="http://www.google.com/support/webmasters/bin/answer.py?answer=80472">video sitemap format specifications</a> on Google.com and figure out how you’re going to produce a file in that format with your data. (You could do some ‘copy-and-paste’ work if there’s only a modest number of videos. Another basic solution might be to create a sheet in MS Excel to do this for you. I’ve not been impressed by any of the various ‘video sitemap generators’ that I’ve seen online; I’m very open to recommendations.)</div><div style="font-family: "Trebuchet MS",sans-serif;"><br />
</div><div style="font-family: "Trebuchet MS",sans-serif;">Once you’ve created the sitemap: upload it to your server, add a reference to it in your robots.txt and submit it to Google via Webmaster Central.</div><div style="font-family: "Trebuchet MS",sans-serif;"><br />
</div><div style="font-family: "Trebuchet MS",sans-serif;"><b>Time Required:</b> Depending on the number of videos you have, it could take anyone from a few minutes to a few hours to collect the video data, and could take a similar amount to time to create the sitemap. If you have huge numbers of videos or don’t have easy access to video data, consider just spending 30 minutes on creating a video sitemap for a dozen videos and get this up to see if you can start by getting blended search results for those videos. </div><h2 style="font-family: "Trebuchet MS",sans-serif;">5: Appeal to a New Audience</h2><div style="font-family: "Trebuchet MS",sans-serif;"><b>Task:</b> Write a blog post about something that will appeal to a very different crowd to your normal audience.</div><div style="font-family: "Trebuchet MS",sans-serif;"><br />
</div><div style="font-family: "Trebuchet MS",sans-serif;"><b>Why:</b> The best reason to try this is to widen the potential group of people who might link to your site or promote the content on niche sites.</div><div style="font-family: "Trebuchet MS",sans-serif;"><br />
</div><div style="font-family: "Trebuchet MS",sans-serif;"><b>How to:</b> It can be hard to pick one niche from the huge variety of people that fall outside of your typical audience, so focus on something ‘non-core’ that you’ve done recently that someone might find interesting. By way of examples: could you write about some aspect of your current website that would be interesting to <a href="http://news.ycombinator.com/">Hacker News</a> readers? (One non-technical client wrote about a custom Drupal module they’d created; the post did well on Hacker News, the Drupal forums and on other developer sites.) Could you write a post about how you designed your logo, and get it featured on <a href="http://www.designfloat.com/">Design Float</a>? Could you write about tips & tricks you use to be more productive, with a view to coverage from sites like <a href="http://lifehacker.com/">Lifehacker</a>?</div><div style="font-family: "Trebuchet MS",sans-serif;">Do be aware of how your regular blog readers may respond to an off-topic post. If they’re interested in seeing another side of you, then that’s great. (We get good responses to the occasional <a href="http://www.distilled.net/blog/distilled/permanent-redirect-distilled-office/">non-SEO post on Distilled</a>; SEOmoz are known to go off-topic from <a href="http://www.seomoz.org/blog/seomoz-pie-eating-contest-live-at-noon-pacific-today">time</a> to <a href="http://www.seomoz.org/blog/a-completely-irrelevant-offtopic-post-that-should-brighten-your-day">time</a>.) If regular readers are likely to be unhappy about you going off-topic, consider publishing this type of content on a static URL or in a separate section of your site.</div><div style="font-family: "Trebuchet MS",sans-serif;"><br />
</div><div style="font-family: "Trebuchet MS",sans-serif;"><b>Time Required:</b> How long does it take to write a blog post? You tell me. Give yourself a deadline (eg: 30 minutes for idea generation, 90 minutes to draft the post, 30 minutes to find a handful of prospects to promote it to) and see how you get on.</div><div style="font-family: "Trebuchet MS",sans-serif;"><br />
</div><h2 style="font-family: "Trebuchet MS",sans-serif;">6: Mine your Mailing List</h2><div style="font-family: "Trebuchet MS",sans-serif;"><b>Task:</b> Use a service such as Qwerly or Fliptop to gather intelligence on your contacts</div><div style="font-family: "Trebuchet MS",sans-serif;"><br />
</div><div style="font-family: "Trebuchet MS",sans-serif;"><b>Why:</b> You can look at the email addresses in your customer database or on your email subscription list and identify the people that could be most useful to create closer relationships with.</div><div style="font-family: "Trebuchet MS",sans-serif;"><br />
</div><div style="font-family: "Trebuchet MS",sans-serif;"><b>How to:</b> I used to espouse using <a href="http://qwerly.com/home">Qwerly</a>; the company has recently been purchased by <a href="http://www.fliptop.com/">Fliptop</a>, so I don’t know what the long term plans for the Qwerly API are. I’m investigating Fliptop at the moment, and will write about that in more detail when I have something to report! With both services, you’re able to parse a list of email addresses, and get back data including the Twitter & other social media accounts associated with each email address; it will cost a small price per contact, though this can add up with thousands of contacts.</div><div style="font-family: "Trebuchet MS",sans-serif;"><br />
</div><div style="font-family: "Trebuchet MS",sans-serif;">With this information, you could find the customers/subscribers with the highest follower count or <a href="http://www.klout.com/corp/kscore">Klout Score</a>. These people would make great targets for outreach to promote content or new products. If you have limited time over the weekend, you could at least send a couple of personalized emails to influential contacts from your lists; thank them for being a reader/user/subscriber/customer and perhaps offer them something special.</div><div style="font-family: "Trebuchet MS",sans-serif;"><br />
</div><div style="font-family: "Trebuchet MS",sans-serif;"><b>Time Required:</b> Getting up and running with a new API can sometimes be a struggle, and will depend on your tech ability. However, Fliptop does appear to be working on ways to make it easy to import your contact lists directly (from tools such as MailChimp, ExactTarget, ConstantContact and Salesforce) which may make the process much faster.</div><div style="font-family: "Trebuchet MS",sans-serif;"><br />
</div><div class="wp-caption alignnone" id="attachment_13017" style="font-family: "Trebuchet MS",sans-serif; width: 670px;"><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: 0px; margin-right: auto; text-align: left;"><tbody>
<tr><td style="text-align: center;"><img alt="" class="size-full wp-image-13017" height="157" src="http://www.distilled.net/wp-content/uploads/2011/11/qwerly.png" style="margin-left: auto; margin-right: auto;" title="Qwerly logo" width="400" /></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><div class="wp-caption-text"><b><span class="caption-padding">It takes an API to make me happy.</span></b><span class="notch"> </span></div></td></tr>
</tbody></table><div style="text-align: center;"></div></div><h2 style="font-family: "Trebuchet MS",sans-serif;">7: Impress the Linkerati</h2><div style="font-family: "Trebuchet MS",sans-serif;"><b>Task:</b> Identify three influential bloggers or writers that you’d like a link from and do something to impress them.</div><div style="font-family: "Trebuchet MS",sans-serif;"><br />
</div><div style="font-family: "Trebuchet MS",sans-serif;"><b>Why:</b> This is the kind of task that’s easy to overlook while you’re in the office; let your creative juices flow and do something out-of-the-ordinary.</div><div style="font-family: "Trebuchet MS",sans-serif;"><br />
</div><div style="font-family: "Trebuchet MS",sans-serif;"><b>How to:</b> Though there’s plenty to say about identifying influential people in a particular space, I’d hope that you already have a good handle on who the influential writers in your niche are. If you need some inspiration, think about the blogs that you read (or the ones that you read when you were just getting into your industry.) Alternatively, have a look if there’s already a curated list of bloggers on Alltop; take a look the bloggers listed at <a href="http://beer.alltop.com/">beer.alltop.com</a>, <a href="http://college-football.alltop.com/">college-football.alltop.com</a>, <a href="http://seo.alltop.com/">seo.alltop.com</a> etc. Use their search feature, or I’m sure you can figure out the URL format there <img alt=";-)" class="wp-smiley" src="http://www.distilled.net/wp-includes/images/smilies/icon_wink.gif" /> </div><div style="font-family: "Trebuchet MS",sans-serif;"><br />
</div><div style="font-family: "Trebuchet MS",sans-serif;">What inspires your three favorite bloggers to write a post? What impresses them enough to share something? You don’t need to execute on this straight away, but try to come up with a suitably long list of ideas and start whittling it down. Do you want to follow <a href="https://www.wepay.com/">WePay</a> and drop a <a href="http://techcrunch.com/2010/10/26/wepay-ice-paypal/">600lb diss</a> outside your competitor’s conference? Or like <a href="http://shop.nordstrom.com/">Nordstrom</a>, and insist upon ‘<a href="http://consumerist.com/2011/11/nordstrom-once-again-refuses-to-put-up-holiday-decorations-before-thanksgiving.html">one holiday at a time</a>‘? Or <a href="http://www.hbo.com/game-of-thrones/about/index.html">Game of Thrones</a> and release a <a href="http://hbowatch.com/first-game-of-thrones-season-2-footage/">2 minute ‘production trailer’</a> on TV and online to start building buzz.</div><div style="font-family: "Trebuchet MS",sans-serif;"><br />
</div><div style="font-family: "Trebuchet MS",sans-serif;"><b>Time Required:</b> Give as much time as you want to thinking about this. Think about it in the shower. Think about it when you’re falling asleep. Think about it when you’re reading the blogs you want to get covered on. You might suddenly have a startlingly great idea, or you might create enough average ideas that you can discuss them with the rest of your team to iterate and create something really effective.</div><div style="font-family: "Trebuchet MS",sans-serif;"><br />
</div><div style="font-family: "Trebuchet MS",sans-serif;">Enjoy your holiday season and all the long weekends. Have fun with your friends and family, and don’t work too hard.</div></div>M. Anandhan Mudhaliyarhttp://www.blogger.com/profile/03793501068224169718noreply@blogger.com7tag:blogger.com,1999:blog-2928988155251932109.post-46463664478860954182011-07-09T03:23:00.000-07:002011-07-09T03:25:18.616-07:00Googles Both Social Networking Sites: Orkut and Google+<div class="separator" style="clear: both; text-align: center;"><a href="http://4.bp.blogspot.com/-EFw-YkVXxF0/ThgrtBc-JyI/AAAAAAAAAgk/I2J7H_E14WU/s1600/Orkut.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/-EFw-YkVXxF0/ThgrtBc-JyI/AAAAAAAAAgk/I2J7H_E14WU/s1600/Orkut.png" /></a></div><div style="text-align: left;">Google’s other social networking site, Orkut, which has been around for about seven years and has tens of millions of users worldwide, will continue to operate alongside the new Google+ for now.</div><div style="text-align: left;"><br />
</div><div style="text-align: left;">However, Google is leaving its options open regarding the possibility of fusing the two through some sort of integration further down the road.</div><div style="text-align: left;"><br />
</div><div style="text-align: left;">“Orkut and Google+ are different products, and will both exist. Over time, we’ll determine what makes the most sense in terms of integrating these products,” a Google spokeswoman said via e-mail, when asked what the future holds for Orkut.</div><div style="text-align: left;"><br />
</div><div style="text-align: left;">At this point, it’s not clear whether Google will provide a mechanism for Orkut users to export their friends list and profile data to Google+, or add Google+ privacy features to Orkut.</div><div style="text-align: left;"><br />
</div><div style="text-align: left;">With Google+, the company is hoping to make a run at Facebook with a <a href="https://plus.google.com/u/0/114521934869113641112/">social networking site</a> whose privacy features are tighter and easier to configure.</div><div style="text-align: left;"><br />
</div><div style="text-align: left;">Google is betting that while Facebook is the dominant player in social networking, enough of its users feel uneasy about its privacy controls that they would be willing to switch to a rival that offered them an improvement in that area.</div><div style="text-align: left;"><br />
</div><div style="text-align: left;">In its design, Orkut, launched in 2004, is generally similar to social networking sites of that generation, including Facebook, MySpace and Friendster.</div><br />
<div class="separator" style="clear: both; text-align: center;"><a href="http://1.bp.blogspot.com/-CJqis7qCyo0/ThgrgyJP3qI/AAAAAAAAAgg/hQuWcpSoYPw/s1600/orkut-homepage-old-logo-devils-workshop.JPG" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="262" src="http://1.bp.blogspot.com/-CJqis7qCyo0/ThgrgyJP3qI/AAAAAAAAAgg/hQuWcpSoYPw/s320/orkut-homepage-old-logo-devils-workshop.JPG" width="320" /></a></div><div style="text-align: justify;">Orkut ranks in the 102 spot in Alexa.com’s list of most popular websites in the world, but most of its users are concentrated in two countries: India and Brazil.</div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;">As the Google+ project shows, Google clearly felt that it needed to create a new social networking site from scratch in order to give Facebook a run for its money in the U.S. and around the world.</div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;">It will be interesting to see if the company opts to continue operating the two sites in parallel in the long term, or whether having Orkut becomes strategically contradictory as Google preaches its new privacy approach with <a href="https://plus.google.com/u/0/114521934869113641112/">Google+</a>.</div><br />
The good news for users of Orkut is that there seem to be no imminent plans to shut it down. “We will continue to invest in the product,” the spokeswoman wrote.<br />
<br />
<span class="Apple-style-span" style="color: dimgrey; font-family: Georgia, 'Times New Roman', serif; font-size: 15px; line-height: 25px;"><b style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 15px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Follow me @</b><strong style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 15px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"> <a href="http://twitter.com/anandhanseo" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #00688b; font-size: 15px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;">Twitter</a> | <a href="http://www.facebook.com/pages/SEO-Anand/233719826641940" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #00688b; font-size: 15px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;" target="_blank" title="Facebook">Facebook</a> | <a href="http://www.linkedin.com/in/anandhanmudhaliyar" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #00688b; font-size: 15px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;" target="_blank" title="Linkedin">Linkedin</a> | <a href="http://digg.com/anandhanseo" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #00688b; font-size: 15px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;" target="_blank" title="Digg">Digg</a></strong></span>M. Anandhan Mudhaliyarhttp://www.blogger.com/profile/03793501068224169718noreply@blogger.com2tag:blogger.com,1999:blog-2928988155251932109.post-53527687572677981142011-07-07T04:20:00.000-07:002011-07-07T04:21:34.956-07:00Quality Directory Submission Process<div class="separator" style="clear: both; text-align: center;"><a href="http://4.bp.blogspot.com/-Yu9ln-gO9ug/ThWWaIA5ROI/AAAAAAAAAeQ/1wrP1kmwjhc/s1600/directory-submission.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/-Yu9ln-gO9ug/ThWWaIA5ROI/AAAAAAAAAeQ/1wrP1kmwjhc/s1600/directory-submission.png" /></a></div><span style="font-family: Arial; font-size: 10pt;">There are a lot of advantages to directory submission for search engine optimization. Primarily, directory submissions result in one-way links to your site. In addition, if it is a high traffic directory, you can also get visitors to your site through the directory, though I would not count on this kind of traffic.</span><br />
<br />
<span style="font-family: Arial; font-size: 10pt;">Of particular value are specialized directories that are related to your site because these provide relevant one way links back to your site. The other big advantage is that as you become listed on high profile directories such as DMOZ, it improves your site’s credibility and facilitates other <a href="http://latestseotricks.blogspot.com/2011/07/effective-backlinks-approach-tips.html">link exchanges</a> because people are more willing to work with webmasters and sites that are well connected and have a good reputation.</span><br />
<br />
<span style="font-family: Arial; font-size: 10pt;">Below are 6 tips to help you get the most out of your directory submission process.</span><br />
<br />
<b><span style="font-family: Arial; font-size: 10pt;">1. Keep a Log of All the Directories You Have Submitted To</span></b><span style="font-family: Arial; font-size: 10pt;"></span><br />
<br />
<span style="font-family: Arial; font-size: 10pt;">Create an Excel sheet or get a lined notebook to write down the directories that you have submitted your site to so you don’t accidentally waste time doing it twice. Plus, this gives you a long list that you can check off in the future when you have other sites to submit.</span><br />
<br />
<span style="font-family: Arial; font-size: 10pt;">Also, while I generally don’t recommend paying for directory inclusion, keeping records will help you to know how much you are spending and better decide if it is worth the cost.</span><br />
<br />
<b><span style="font-family: Arial; font-size: 10pt;">2. Compile a List of Directories Before Starting</span></b><span style="font-family: Arial; font-size: 10pt;"></span><br />
<br />
<span style="font-family: Arial; font-size: 10pt;">There are thousands of directories out there. Fortunately, others have already compiled lists of directories for you so that all you need to do is search out these sites and sort their lists by high page rank and the niche directories related to your website. Start with these and, if you still have time afterwards, then expand your list. With literally thousands of directories (most offering little value), however, you want to start with the ones that are likely to give you the most success.</span><br />
<br />
<b><span style="font-family: Arial; font-size: 10pt;">3. Choose the Right Category</span></b><span style="font-family: Arial; font-size: 10pt;"></span><br />
<br />
<span style="font-family: Arial; font-size: 10pt;">Selecting the most relevant category is of key importance in <a href="http://latestseotricks.blogspot.com/2011/06/listing-at-dmoz-is-not-easy-as-you-like.html">directory submission</a>. With every directory, there is a webmaster deciding whether your site is going to contribute to their business. If your site is not going to add value to their directory, then your submission is on a fast track to the garbage bin, and the fastest way to end up on this track is to submit to the wrong category. In addition, while not all directories allow you to submit to high level categories, if it is possible, you want to be on pages with the fewest clicks from the home page. The closer you are to the home page, the greater value that link back to your site will be.</span><br />
<br />
<b><span style="font-family: Arial; font-size: 10pt;">4. Build Your Title Wisely</span></b><span style="font-family: Arial; font-size: 10pt;"></span><br />
<br />
<span style="font-family: Arial; font-size: 10pt;">Most directories allow you to build a title for your site. This title becomes the hyperlink back to your site and so the keywords used in the title will be the keywords that Google deems important on your site. If you want your blog to rank well for ‘Latest SEO Tricks’, then there is little point in titling your submission “Latest SEO Tricks Blog.” Once you have built a keyword relevant title, you will then want to vary it between submissions so that the link building appears more natural to the search engines.</span><br />
<br />
<b><span style="font-family: Arial; font-size: 10pt;">5. Build a Keyword Relevant Description</span></b><span style="font-family: Arial; font-size: 10pt;"></span><br />
<br />
<span style="font-family: Arial; font-size: 10pt;">While the description is less important compared to the title, the keywords help to determine the relevance of the link and also act as your pitch to potential customers browsing the directory. Write three short descriptions (15-25 words) and three longer descriptions (30-50 words) and vary them with each submission depending on the guidelines of the directory. Also avoid excess use of capital letters and punctuation as overt overuse of both can get your submission rejected.</span><br />
<br />
<b><span style="font-family: Arial; font-size: 10pt;">6. Stretch Out Your Submissions Over Time</span></b><span style="font-family: Arial; font-size: 10pt;"></span><br />
<br />
<span style="font-family: Arial; font-size: 10pt;">The search engines do not like to see abnormally large bursts in the number of links to a site as it generally suggests that artificial link building is being done. The search engines want natural <a href="http://latestseotricks.blogspot.com/2011/06/components-of-quality-links-link.html">link building</a> and the more natural you make it look, the more value you will get out<br />
of your links.</span><br />
<br />
<span style="font-family: Arial; font-size: 10pt;">By following these tips, you should be able to enjoy a good return on your time investment into directory submissions.</span>M. Anandhan Mudhaliyarhttp://www.blogger.com/profile/03793501068224169718noreply@blogger.com5tag:blogger.com,1999:blog-2928988155251932109.post-22118484147446199792011-07-07T04:04:00.000-07:002011-07-07T04:04:37.840-07:00Effective Backlinks Approach Tips<!--[if gte mso 9]><xml> <w:WordDocument> <w:View>Normal</w:View> <w:Zoom>0</w:Zoom> <w:PunctuationKerning/> <w:ValidateAgainstSchemas/> <w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid> <w:IgnoreMixedContent>false</w:IgnoreMixedContent> <w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText> <w:Compatibility> <w:BreakWrappedTables/> <w:SnapToGridInCell/> <w:WrapTextWithPunct/> <w:UseAsianBreakRules/> <w:DontGrowAutofit/> </w:Compatibility> <w:BrowserLevel>MicrosoftInternetExplorer4</w:BrowserLevel> </w:WordDocument> </xml><![endif]--><!--[if gte mso 9]><xml> <w:LatentStyles DefLockedState="false" LatentStyleCount="156"> </w:LatentStyles> </xml><![endif]--><!--[if gte mso 10]> <style>
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<div class="separator" style="clear: both; text-align: center;"><a href="http://1.bp.blogspot.com/-N8Kjld10g7s/ThWSsagIgcI/AAAAAAAAAeI/G268Van3tnw/s1600/link-building.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="212" src="http://1.bp.blogspot.com/-N8Kjld10g7s/ThWSsagIgcI/AAAAAAAAAeI/G268Van3tnw/s320/link-building.jpg" width="320" /></a></div><span style="font-family: Arial; font-size: 10pt;">Hello friends, we all are well versed with getting and sustaining a worthwhile amount of traffic in your internet marketing business is never easy and can certainly take up some considerable amount of your marketing time, certainly for my friends it’s a big chunk of workload. </span><br />
<br />
<span style="font-family: Arial; font-size: 10pt;">One way to improve search engine ranking is through link building. <a href="http://latestseotricks.blogspot.com/">Link building</a> is important and so should be done on a regular basis to facilitate your rise in the search engine page ranks. You can bring (or link to if you like) a reader directly to your website by using appropriate keywords in the anchor text of your article, just always make sure your keywords incorporate what you have already researched that readers in your niche are searching for.</span><br />
<br />
<strong><span style="font-family: Arial; font-size: 10pt;">Remember Targeted Traffic is Vital </span></strong><span style="font-family: Arial; font-size: 10pt;"></span><br />
<br />
<span style="font-family: Arial; font-size: 10pt;">Some website owners have devised methods to get their own back linking from subsidiary websites created by them. They have built other websites and back linked them to the primary website which also has links to those websites.</span><br />
<br />
<span style="font-family: Arial; font-size: 10pt;">This is known as a link wheel. The link wheel can be as large as you can make it but do bear in mind its takes time and there needs to be synergy between the various sites – you want & need targeted traffic not as an example weight loss visitors coming to a gourmet recipe site brimming with lots of high calories recipes</span><br />
<br />
<strong><span style="font-family: Arial; font-size: 10pt;">It’s all a learning Curve – Don’t sweat it </span></strong><span style="font-family: Arial; font-size: 10pt;"></span><br />
<br />
<span style="font-family: Arial; font-size: 10pt;">When I first started my Internet marketing business, I didn’t fully understand the concept of back linking. I knew about <a href="http://latestseotricks.blogspot.com/">submitting articles</a> to directories which I did but my primary objective was to get known in my niche and to get traffic back to my website. I then had a light bulb moment and realized that by submitting articles I was actually achieving both and improving my search ranking as well – it’s amazing how dumb you can be sometimes!!</span><br />
<span style="font-family: Arial; font-size: 10pt;">Certainly, made me feel a bit stupid but hey we learn by our mistakes don’t we. </span><br />
<br />
<strong><span style="font-family: Arial; font-size: 10pt;">The Old Favorite! </span></strong><span style="font-family: Arial; font-size: 10pt;"></span><br />
<br />
<span style="font-family: Arial; font-size: 10pt;">Apart from article marketing, there are other ways to get backlinks to your website. One of ways is forum posting. Forum posting helps you get backlinks because by commenting and offering helpful advice many of the visitors who read and devour those posts will over time come and visit your site because you have offered up some useful & worthwhile help with your responses to either them or others on the forum In other words you become a bit of a trusted source, you’ve helped others – get what I mean?</span><br />
<br />
<strong><span style="font-family: Arial; font-size: 10pt;">Get on The Forums in Your Niche Now</span></strong><span style="font-family: Arial; font-size: 10pt;"></span><br />
<br />
<span style="font-family: Arial; font-size: 10pt;">Forum commenting and posting takes time but is easy and you’ll soon discover that although you may consider yourself a bit of a newbie you’ll soon find there are others out there that are far newer to internet marketing than you.</span><br />
<br />
<span style="font-family: Arial; font-size: 10pt;">For you to post on a forum, you would be required to register as a member – its easy There are two ways to benefit from forum posting. The first is using the signature file. </span><br />
<br />
<span style="font-family: Arial; font-size: 10pt;">The signature file gives a place to put your link and always appear beneath each post you make. The second way is to put a link in the post itself Now a word of warning here many forums don’t allow that and will ban you – so the golden rule read the regulations for each site you sign up to and adhere to their rules and stay within the regulations. </span><br />
<br />
<span style="font-family: Arial; font-size: 10pt;">A key to successful back linking through forum posting is to contribute helpful information while making a post. That way you are not seen as an opportunist and you become a trusted helpful source.</span><br />
<br />
<strong><span style="font-family: Arial; font-size: 10pt;">Become Regular Blog Commentator </span></strong><span style="font-family: Arial; font-size: 10pt;"></span><br />
<br />
<span style="font-family: Arial; font-size: 10pt;">Blog commenting is also a way to gain backlinks from other websites. When you post a comment on a blog that is related to your niche, you can get backlinks from there. Comments on blogs are often moderated by the Webmaster, so your comment must be useful to the blog don’t for heavens sake just say “useful info – thanks” that’s just taking the micky, be creative.</span><br />
<br />
<span style="font-family: Arial; font-size: 10pt;">Some webmasters contact website administrators directly, asking for a backlinks from them in exchange for a link from their own site. Although this method does work at times it is not always reliable because not every website administrator will maintain their site and therefore your back link </span><br />
<br />
<span style="font-family: Arial; font-size: 10pt;">Beware & remember ‘Targeted’ another way to gain back links is through <a href="http://latestseotricks.blogspot.com/">link exchanges</a>. Through link exchanges, you get your links in other people’s website while you do same for them by placing their links on your own website.</span><br />
<br />
<span style="font-family: Arial; font-size: 10pt;">The disadvantage of this is that you may have a lot of links coming from unrelated websites which the search engines don’t really like – so I’d be careful with that. </span><br />
<br />
<span style="font-family: Arial; font-size: 10pt;">You can also use Press Releases as a way of building back links. Press releases can offer up the same affect as article submissions when used properly but do bear in mind a press release needs to be timely and news worthy so. The major difference with articles is that press releases need to be in the form of news flashes. When submitted to PR directories, they return a back link to your website and this is even better if the press release is taken by other sites as again you’ll get a back link from them as well.</span><br />
<br />
<span style="font-family: Arial; font-size: 10pt;">So there you have it some simple, no cost (apart from your time) methods to get you started on your link building strategies, just try them out and remember its not necessarily about volume its doing it consistently and regularly.</span><br />
<br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif; font-size: x-small;"><b>Post written by <a href="http://www.startinternetmarketingonline.com/"><strong>Toby Russell</strong></a></b></span> <span style="font-family: Arial; font-size: 10pt;"> </span>M. Anandhan Mudhaliyarhttp://www.blogger.com/profile/03793501068224169718noreply@blogger.com8tag:blogger.com,1999:blog-2928988155251932109.post-90057332909677418242011-07-01T04:34:00.000-07:002011-07-07T00:08:51.277-07:00Microsoft launches Office In The Cloud<div dir="ltr" style="text-align: left;" trbidi="on"><div class="separator" style="clear: both; text-align: center;"><a href="http://1.bp.blogspot.com/-hkPytEDQhoA/Tg2weJcK4bI/AAAAAAAAAc4/WOsH4nJm2uk/s1600/microsoft-office-365-cloud-computing-service.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="208" src="http://1.bp.blogspot.com/-hkPytEDQhoA/Tg2weJcK4bI/AAAAAAAAAc4/WOsH4nJm2uk/s400/microsoft-office-365-cloud-computing-service.jpg" width="400" /></a></div><br />
Called Office 365 the service puts the familiar e-mail, word processing, spreadsheet and collaboration programs on the web. <br />
<br />
Microsoft said the programs will be accessible via desktops, laptops and tablets plus Microsoft, RIM, Apple and Android smartphones.<br />
<br />
The launch is aimed squarely at Google and others who already offer web-based business software. <br />
<br />
<b><span class="cross-head">Cash cow</span> : <a href="http://www.microsoft.com/en-gb/office365/online-software.aspx">Office 365</a></b> is being formally launched on 28 June via events in New York and London. The service unshackles the well-known programs from a single PC and translates them into a web format.<br />
<br />
Charges for the service are based on the size of the business that wants to use it Small businesses with fewer than 25 employees will pay £4 per user per month for secure access to e-mail, calendar, documents and contacts. <br />
<br />
Larger organisations will pay from from £6 to £17.75 per user, per month and get a broader range of extras including advanced archiving, unlimited storage and Microsoft's Lync messaging and communications system. Customers using Office 365 can host the applications they are using in Microsoft's data centres, use dedicated servers in those centres or put the programs on their own hardware in their own data centres.<br />
<br />
Office 365 takes the place of Microsoft's current web-based offering for firms known as the Business Productivity Online Standard Suite. Office 365 stands separate from the web versions of Office which features cut down versions of the familiar programs.<br />
<br />
The move to the cloud is seen as a gamble by Microsoft because much of the cash generated by Office comes from sales of software installed on desktop PCs. Switching to the web could dilute this cashflow which is responsible for about one-third of the company's revenue. <br />
<br />
However, a web option is seen as essential in order to combat the growing threat from Google and others that are starting to poach Microsoft customers. <br />
<br />
"Windows and Office are the two foundations of Microsoft's profitability and this is kind of messing with one of them," said Jeff Mann, a VP of research at analyst group Gartner. "It's definitely a very big bet."<br />
<br />
Before the official launch of Office 365, Google put a post on its Enterprise Blog comparing its Apps service with Microsoft's offering.<br />
<br />
<b><a href="http://googleenterprise.blogspot.com/2011/06/365-reasons-to-consider-google-apps.html">Shan Sinha, Google Apps product manager, wrote that it was better to start with a new technology rather than add extras to an ageing one</a>. </b><br />
<br />
"Technology inevitably gets more complicated as it gets older," he wrote. "Upgrading platforms and adding features results in systems that are increasingly difficult to manage and complex to use."<br />
<br />
In the blog post he runs through the differences between the two services, saying that Google Apps is about teams, the web and choice but by contrast Office 365 was for individuals, desktop PCs and other Microsoft-specific technology. <br />
<br />
"You can't just take legacy, desktop software, move some of it to a data center and call it "cloud."," he said. "Apps was born for the web and we've been serving hundreds of millions of users for years."<br />
<br />
Other online business software suites are offered by other companies including Zoho, VMware, IBM and Salesforce.com.<br />
<br />
<b>Source taken from </b><a href="http://www.bbc.co.uk/news/technology-13943437"><b>http://www.bbc.co.uk/news/technology-13943437</b></a> </div>M. Anandhan Mudhaliyarhttp://www.blogger.com/profile/03793501068224169718noreply@blogger.com2tag:blogger.com,1999:blog-2928988155251932109.post-66475153575533196472011-07-01T04:28:00.000-07:002011-07-01T04:28:26.179-07:00Local SEO with Google Places Page<div dir="ltr" style="text-align: left;" trbidi="on"><div class="separator" style="clear: both; text-align: center;"><a href="http://4.bp.blogspot.com/-ueYHkMHVwMA/Tg2u-ZdRdFI/AAAAAAAAAcw/3HTpmwJIN2s/s1600/google-places-page.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/-ueYHkMHVwMA/Tg2u-ZdRdFI/AAAAAAAAAcw/3HTpmwJIN2s/s1600/google-places-page.png" /></a></div>Like most small business owners with their first website, I didn’t immediately understand the importance of keywords and search engine optimization when it comes to being found by customers who live virtually on your doorstep. And that’s where Local SEO is a key factor.<br />
<br />
Statistics have shown that most customers will buy from businesses located within five miles of their base. It’s almost as if they trust a business more if it has a local physical address.<br />
<br />
I now know that the key to getting on the front page of Google for local keywords is to rank in the seven-pack list of Google Places pages with one of those red balloons These are the websites that Google is giving away for free to those businesses that they recognize as being the ‘go to’ places for a particular service/product in that location.<br />
<br />
Google makes the decision as to who gets into the top seven by the relevance of the website’s description to the search term, its proximity to the center of the location and how often they have seen that business mentioned in a variety of local listing directories/social media platforms. That’s what makes the difference between the award of a red balloon and a red dot.<br />
<br />
However, as a small business owner with no knowledge of SEO, local or otherwise, I was not aware of the thinking behind the selection. I knew I had to have a Google Places page but, over the months, there was conflicting advice as to the best way to get one.<br />
<br />
Some experts advised that an existing Google Places page should be claimed immediately to stop any mischievous competitor from taking it and messing around with the phone number or address whilst others suggested that it was better to get all the information needed to complete the various demands for company information and then claim it.<br />
<br />
Still more said that, if Google had not already deemed you worthy by preparing a Places page for you for free, then you should just create your own and another group insisted that was wrong and you should promote your online presence until the big G had been nudged into noticing you.<br />
<br />
The one thing that they all eventually agreed on was that you shouldn’t try to influence Google or any potential customers by stuffing keywords into the Title of your business listing. Sadly, it was too late for me because, by then, I had already submitted my entry with explanatory keywords after the main name of the business.<br />
<br />
The next thing that became a consensus was that you needed to have an absolute address. PO Boxes and virtual addresses would not do at all since verification was now done via postcard and no proper address meant no possibility of proving that you did do business from that address. However, again, this became a fact after I had entered a second entry (with an incomplete address to preserve my anonymity as a home worker) because Google Places seemed to have eaten my first.<br />
<br />
Two months later, I typed my keyword and location into the Google search box and discovered that both entries were now showing – and that neither had the correct details. To my consternation, one had a big red circle with a letter and the other the standard red lettered balloon.<br />
<br />
That’s when I met someone who did know what they were doing and, under their guidance, we were able to start again and do things properly, in the right order, so that Google could present me with my own free website showing all the required information for local customers to get in touch.<br />
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<b>Blogpost written by <a href="http://www.sitepronews.com/2011/06/29/making-the-most-of-local-seo-with-a-google-places-page/"><strong>Ashley J Downs</strong></a></b><br />
<b><strong>Content Source Taken from <span style="color: purple;">Sitepronews.com </span></strong></b></div>M. Anandhan Mudhaliyarhttp://www.blogger.com/profile/03793501068224169718noreply@blogger.com5tag:blogger.com,1999:blog-2928988155251932109.post-18712529656770470452011-07-01T04:21:00.000-07:002011-07-01T04:23:59.007-07:00Start Google AdWords Easily for Your Websites<div dir="ltr" style="text-align: left;" trbidi="on"><div class="separator" style="clear: both; text-align: center;"><a href="http://3.bp.blogspot.com/-OYnK4YB7QxA/Tg2uPwjzDaI/AAAAAAAAAcs/UsFaRsBdv1E/s1600/adwords-google-ad-location-squeeze.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-OYnK4YB7QxA/Tg2uPwjzDaI/AAAAAAAAAcs/UsFaRsBdv1E/s1600/adwords-google-ad-location-squeeze.gif" /></a></div>In this post I’ll cover the simple mechanics of Google AdWords so you can get up and running with an account in no time. I tell you its really simple and easy to do & is possibly one of the most important tools in you Internet marketing and information publishing arsenal.<br />
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Again casting my mind back to when I was pounding the streets as an ad sales rep for a local newspaper I can remember how those advertisers who were a bit savvy would look to book the primary positions – front and back page or early right hand page – that kind of thing. In fact there was one guy, had a sports shop – I’d go & see him once a year, he’d only book front or back page slots, called solus positions in those days because they were as you’ve guessed, on their own.<br />
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I often wondered why, he always paid a premium, never tried to get a discount and likewise would never take other positions even if they were ‘good discounted deals” – then I suddenly realized what he was after was ‘targeted’ traffic – he only wanted those people interested in his merchandise to respond, no time wasters and by standing out on the page he got terrific exposure and a steady stream of people who were looking for sports gear – clever, I tell you if he was still around now he’d have been one of the first online – clever guy.<br />
Anyway here’s how to get started with Adwords, and remember the word – “TARGETED” here we go<br />
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<b>How It Works</b> <br />
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The way it works is that Google places your ads strategically on sites that are related to your product or you can choose to appear on the search results pages. In other words, sites where your potential customers will be and search results for what your customers are searching for answers to and information about.<br />
Google AdWords is a very popular system bearing in mind Google’s premier position in the search engine hierarchy. When someone is looking for information online, they naturally go to Google. It makes sense that if you want to advertise to the largest number of people, you should use the world’s most popular website.<br />
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<b>How Much It Costs </b><br />
The price you pay for your ads depends on your choice of keywords and how competitive they are – it naturally follows the more popular & competitive the price of the keyword will therefore be determined by that competition; in other words, if lots of other people are using it, it’s going to be more expensive. Effective Keyword Research is Vital So again your keyword research is absolutely key, you need to drill down to closely associated (to your main keyword/niche) keywords that are less competitive and therefore more affordable. When you decide on relevant keywords that you want to target, you simply bid on them and Google gives you a price. Sounds tricky but its really not, its very simple I know for Sam & I we thought blimey we’ll never understand all that but believe me the tutorials are great and its simple.<br />
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<b>How To Get Set Up On Google AdWords</b> <br />
The system is very easy to use. It has a clear and friendly interface. It takes about 5 minutes to create an account. Once you’ve set up an account, write an ad using your selected keywords. Enter your bid and set the maximum you’ll willing to pay for it. You can also decide whether the ad will be used only on Google’s search results page, or whether you’d like it to appear on other sites that use the <a href="https://adwords.google.co.in/">Google AdWords system</a>. These are sites that allow Google to place ads on them. Google places ads according to keywords used so that only relevant ads appear on sites. <br />
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You can also choose how you want the ads positioned on the site. You can pay more to have them placed higher, since people are more likely to see high posted high on a webpage. Once all of this is done, you wait for Google to approve your ads.<br />
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<b>Here’s the Really Cool Bit – Controlling Your Cost </b><br />
Here’s the best thing you set a daily budget that you are prepared to spend – word of advice here initially set it low – test it, get comfortable, see what the results are like, try a couple of ad variations – this way you don’t loose your shirt by spending too much – this is the real beauty of Google Adwords – its targeted traffic within a budget. You can instantly pause or stop your Google AdWords campaign by simply clicking on a button in the account.<br />
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If the whole process confuses you, there is no need to worry. On Google’s AdWords site area there are a number of easy to understand tutorials, that walk you through the process and give you some tips on how to get the most out of your advertising campaign.<br />
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Pay per click advertising with <a href="http://latestseotricks.blogspot.com/">Google AdWords</a> is probably the Internet’s easiest and most effective form of advertising. In fact, it’s probably the easiest and most targeted system of advertising online or off. Not only does it get you great results, it’s also extremely flexible and easy to use. So there you have it, it’s an absolute must to have in your marketing arsenal, so go there today and get your account set up. <br />
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<b>Blogpost Written by <a href="http://www.sitepronews.com/2011/06/29/how-to-get-started-with-google-adwords/"><b>Toby Russell</b></a></b> </div>M. Anandhan Mudhaliyarhttp://www.blogger.com/profile/03793501068224169718noreply@blogger.com1tag:blogger.com,1999:blog-2928988155251932109.post-73305843065234003652011-06-28T23:09:00.000-07:002011-06-28T23:10:53.246-07:00Listing At Dmoz Is Not Easy as You Like...<div dir="ltr" style="text-align: left;" trbidi="on"><div style="text-align: left;"><br />
</div><div class="separator" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em; text-align: left;"><a href="http://www.dmoz.org/"><img border="0" height="102" src="http://2.bp.blogspot.com/-PUhfQzbQEBA/TgrBBEHIkoI/AAAAAAAAAcI/eaTmOx4Pyjc/s320/dmoz-directory-logo.gif" width="320" /></a></div><div style="text-align: justify;">The open directory project, or Dmoz as it is better known, is the directory many webmasters want to be in. There are many myths and so-called benefits to being in Dmoz. Unfortunately, this article will not be about them. This article is to help people better understand how Dmoz works and will hopefully give you a better idea of how to submit properly. None of this article is speculation. This has all come from my conversations with the editors themselves, either from their message board or via email. </div><div style="text-align: justify;">Here are the basics:</div><div style="text-align: left;"><br />
</div><div style="text-align: left;">Keep in mind it can take anywhere from 2 weeks to a year or more to get listed. In order to be accepted, you need to meet their qualifications. Some of the qualifications are...</div><div style="text-align: left;"><br />
</div><div style="text-align: left;">You can't submit a site that is consists of mostly affiliate links.</div><div style="text-align: left;"><br />
</div><div style="text-align: left;">You can't submit an individual URL from the same site. For example if you submit </div><div style="text-align: left;"><br />
</div><div style="text-align: left;"><b><a href="http://www.anandwebinfo.blogspot.com/">www.anandwebinfo.blogspot.com</a></b> you can't submit www.anandwebinfo.blogspot..com/next-page</div><div style="text-align: left;"><br />
</div><div style="text-align: left;">You can't submit mirror sites. These are sites that are identical to another. (Same content, just different URL)</div><div style="text-align: left;"><br />
</div><div style="text-align: left;">Do not submit a site that is "under construction" or only partially finished.</div><div style="text-align: left;"><br />
</div><div style="text-align: left;">Your site can't have any illegal content, child pornography, or advocate illegal activity.</div><div style="text-align: left;"><br />
</div><div style="text-align: left;">How soon can you expect your site to be accepted into the directory? It can take anywhere form a a few weeks to a year or more. Why so long? Dmoz runs on the steam of volunteers. An editor for Dmoz must make an edit at least once every four months. So, if an editor does the minimum and your number 1000 on the list in his or her category, it may take a while...to say the least. Some editors are more active than others, so their level of commitment can greatly affect the process.</div><div style="text-align: left;"><br />
</div><div style="text-align: left;">According to <a href="http://forums.dmoz.org/"><b>Dmoz's forum</b></a>, only 31% of sites are submitted to the right category. How can you get listed faster? Make sure you pick the right category. If you are not sure what your category is, look at other sites in the directory and see where your competition is listed. What happens if you pick the wrong category? It will slow your sites' approval. </div><div style="text-align: left;"><br />
</div><div style="text-align: left;">If an editor has the power to, he will reassign it. If not, it will be left un-reviewed until an editor with the power to move it does so. I also learned that if your site is not listed, 99% of the time it's because your site lacks quality content or content period.</div><div style="text-align: left;"><br />
</div><div style="text-align: left;">If you go to submit to a category and you see "Volunteer to edit this category", that usually means there is no one assigned to that category you are applying to be in. That doesn't mean it won't be reviewed by someone higher up, but I am sure it will take even longer than usual. Oh, and if you are thinking about resubmitting every week, month or the rumored 3 months, don't. I was told that if your site is in "queue" to be evaluated, resubmitting my cause your site to go to the back of the line. That means you'll have to start from scratch again. </div><div style="text-align: left;"><br />
</div><div style="text-align: left;">I know this seems like a long complicated process. The editors at Dmoz have told me that people should submit their site and forget it. </div><div style="text-align: left;"><br />
</div><div style="text-align: left;">You can check out their forums and speak with editors at <a href="http://resource-zone.com/forum/index.php">http://resource-zone.com/forum/index.php</a>, but don't expect them to tell you the status of your submission. They won't, and you will not get an email saying that you have been rejected or submitted. It seems like a lose, lose situation, but have patience. The best shot you have of getting listed faster is to be in a very non-competitive category or one that doesn't have a lot of submissions or listings.</div></div>M. Anandhan Mudhaliyarhttp://www.blogger.com/profile/03793501068224169718noreply@blogger.com1tag:blogger.com,1999:blog-2928988155251932109.post-66817070155658707702011-06-25T05:18:00.000-07:002011-06-25T05:23:48.245-07:00How To Avoid Viruses On Social Media by James Brack<div dir="ltr" style="text-align: left;" trbidi="on"><br />
<a href="http://latestseotricks.blogspot.com/2011/06/how-to-avoid-viruses-on-social-media-by.html" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="http://3.bp.blogspot.com/-4NpX-jscuGw/TgXR1o7ySZI/AAAAAAAAAcA/1dzlS_vqt20/s200/virus.jpg" width="200" /></a>Online thieves and scammers are increasingly using social media to scam and hustle people out of private information and even money. This is due to people’s trust in links posted by their friends – but it has now started to filter through to people that there is a spam danger with links posted by friends.<br />
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<b>Here are the </b><b>Top 10 Basic Tips to Stay Spam and Malware Free on <a href="http://www.facebook.com/">Social Networking Websites</a>:</b><br />
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<b>Follow me @</b><strong> <a href="http://twitter.com/anandhanseo">Twitter</a> | <a href="http://www.facebook.com/pages/SEO-Anand/233719826641940" target="_blank" title="Facebook">Facebook</a> | <a href="http://www.linkedin.com/in/anandhanmudhaliyar" target="_blank" title="Linkedin">Linkedin</a> | <a href="http://digg.com/anandhanseo" target="_blank" title="Digg">Digg</a></strong><br />
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<ul style="text-align: left;"><li>Be 100% sure that links are going to respectable websites by hovering over the link to check the web address.</li>
<li>You might receive emails asking for your log-in details – but don’t enter your Facebook login anywhere other than Facebook.com.</li>
<li>Use numbers and characters in passwords and don’t use words. It is also recommended to change your password regularly.</li>
<li>Ensure anti-virus software is installed. Run a scan every couple of days and keep it updated with the latest updates.</li>
<li>Remove cookies.</li>
<li>Don’t add people on Facebook that you don’t know – as scammers use fake profiles to spy on you. Unfollow people on Twitter if their tweets look “unhuman”.</li>
<li>Using Wi-fi can be very spammy, as the security isn’t quite to the same level as a traditional connection. Don’t click on links in your inbox or in text messages you have received.</li>
<li>Videos that claim to show the body of Osama Bin Laden or ‘My Ex-Girlfriend Cheated on me… Here is my revenge!’ posts are spam. Don’t click on them and delete immediately. There are lots of variables of these types of scams – so always do the “hover test” to see where the link goes.</li>
<li>Remove spam and report suspicious looking links/posts.</li>
<li>Browse the security sections, such as <a href="http://twitter.com/about/security">http://twitter.com/about/security</a> and <a href="http://www.facebook.com/security">http://www.facebook.com/security</a>, just to keep you up-to-date and aware of things to avoid.</li>
</ul><br />
If you have clicked on a link that you think is malware, then immediately change your password, delete the post/uninstall the app, tell the social media website that you suspect that a post is spam, and run a full virus scan on your computer.<br />
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<div style="color: purple;"><i>This guest post was written by James Brack</i></div><div style="color: purple;"><br />
</div><div style="color: purple;"><i>James Brack is a regular contributor to blogs on the topic of <a href="http://www.dreamscapedesign.co.uk/Search-Engine-Optimisation.aspx" target="_blank">search engine optimization</a>, social media security, and <a href="http://www.intaforensics.com/" target="_blank">computer and mobile forensics</a></i></div><div style="color: purple;"><br />
</div><i style="color: purple;">This Post was written by </i><i><span style="color: purple;">James Brack for </span><a href="http://netlz1.wordpress.com/" style="color: purple;">http://netlz1.wordpress.com</a></i></div>M. Anandhan Mudhaliyarhttp://www.blogger.com/profile/03793501068224169718noreply@blogger.com2tag:blogger.com,1999:blog-2928988155251932109.post-42753312495481606482011-06-15T03:40:00.000-07:002011-06-15T03:40:45.776-07:00Components of a Quality Links - Link Building<div dir="ltr" style="text-align: left;" trbidi="on"><br />
<div class="separator" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em; text-align: center;"><a href="http://latestseotricks.blogspot.com/"><img border="0" height="200" src="http://3.bp.blogspot.com/-jdJ5INvw-fE/TfiL5WBRsOI/AAAAAAAAAZM/rflWmSR28hk/s200/links.jpg" width="200" /></a></div><b>There are Seven Primary Components That Define Valuable Link:</b><br />
<ul><li><b>Relevance:</b> valuable links are relevant to your market, industry or community. Valuable link sources are within your neighborhood on the web and provide you with accurate co-citation. </li>
</ul><ul><li><b>Context:</b> valuable links are contextual and come from sources with keyword-focused pages. How do you know if a page is keyword-focused? Well, does it rank? In most competitive markets, pages that rank well - and hold their rankings - are semantically well-optimized and have plenty of descriptive text on the page. You want your link surrounded by that keyword-themed content. </li>
</ul><ul><li><b>Difficulty:</b> in general, valuable links are difficult to obtain. There is an associated cost: whether it’s in the investment of the link itself (note that I’m not talking about paid links), in the content that secures the link, in the site development and design, or in the time requirement getting in front of the webmaster. Valuable links are not inexpensive to secure, and they’re not easy to secure. The most valuable links come from sources where your competitors are unlikely to get the same link. </li>
</ul><ul><li><b>Humanity:</b> valuable links require a human element to obtain. We all like direct link sources, but quite often the most high-value backlinks come from sources that have a human being in control of the website. You are picking up the phone and calling a webmaster, or emailing a contact person, or networking with someone in charge of an influential site or blog at a conference. There is almost always a human being in charge of creating links on the pages you want to target. </li>
</ul><ul><li><b>Credibility:</b> a quality link comes from a credible source. Credible link sources elevate the perceived credibility of the site they’re linking to because they’re already trusted sources. </li>
</ul><ul><li><b>Authority:</b> working alongside the credibility quotient is authority. High quality links come from authoritative sources, either in your niche or in the wide environment of the web. </li>
</ul><ul><li><b>Investment:</b> valuable links require an investment of some sort. This factor goes hand-in-hand with the Difficulty factor. There’s an associated cost involved, whether in the development of a targeted piece of content or survey, in the purchase of the link, in the design and launch of the site, or simply in the time required to influence the influencers.</li>
</ul></div>M. Anandhan Mudhaliyarhttp://www.blogger.com/profile/03793501068224169718noreply@blogger.com2tag:blogger.com,1999:blog-2928988155251932109.post-70695562281325893282011-06-12T05:08:00.000-07:002011-06-12T05:08:40.502-07:00Ultimate FireFox Setup for SEOs<div dir="ltr" style="text-align: left;" trbidi="on"><div class="separator" style="clear: both; text-align: center;"><a href="http://latestseotricks.blogspot.com/"><img border="0" height="122" src="http://2.bp.blogspot.com/-NgYCfyTnq_I/TfSrOJeFEFI/AAAAAAAAAY4/-vTI5YEynew/s320/firefoxLogo.png" width="320" /></a></div>The beauty of FireFox is the fact that you can install extensions to adjust it to your needs... As an SEO, an SEO-tuned FireFox is an important tool in my job. <br />
In this post I reveal, which FireFox extensions should I use.<br />
<h2>SEO FireFox Extensions</h2>If you install the following FireFox plugins, you will be able to understand the strength of each website you visit and you will be armed to submit content across your social networks.<br />
<ul class="check"><li><a href="http://tools.seobook.com/seo-toolbar/">SEObook SEO Toolbar</a> - Pulls in lots of relevant SEO data to give a quick view of the competitive landscape.</li>
<li><a href="http://www.seomoz.org/mozbar">SEOmoz Toolbar</a> - Shows mozRank, mozTrust, Domain mozRank, Domain mozTrust and PageRank.</li>
<li><a href="http://ff.seoquake.com/">SEOquake Toolbar</a> - Similar to SEObook SEO Toolbar but with a few additional and important tools.</li>
<li><a href="http://labs.wordtracker.com/seo-blogger/">Wordtracker SEO Blogger</a> - Keyword research tool powered by Wordtracker.</li>
<li><a href="http://twitterfox.net/">TwitterFox</a> - Post to multiple Twitter accounts in FireFox.</li>
<li><a href="https://addons.mozilla.org/en-US/firefox/addon/8758">UrlbarExt</a> - URL shortener. Supports <a href="http://www.cli.gs/">Cligs</a> API so you can track your click stats.</li>
<li><a href="http://getfirebug.com/">Firebug</a> - Web dev tool for editing CSS, HTML, and JavaScript.</li>
<li><a href="https://addons.mozilla.org/en-US/firefox/addon/3255">Cookie Swap</a> - Swap cache in browser, especially useful for using multiple Google accounts.</li>
<li><a href="https://addons.mozilla.org/en-US/firefox/addon/134">Copy Plain Text</a> - Strips out formatting of text when copied.</li>
<li><a href="https://addons.mozilla.org/en-US/firefox/addon/5631">GA?</a> - Shows which sites have Google Analytics installed</li>
<li><a href="http://www.onlywire.com/">OnlyWire</a> - Bookmark pages across over 20 bookmarking sites with 1 click.</li>
<li><a href="https://addons.mozilla.org/en-US/firefox/addon/138">StumbleUpon Toolbar</a> - For submitting and stumbling content on StumbelUpon.</li>
<li><a href="http://ieview.mozdev.org/">IE View</a> - Opens current webpage in IE.</li>
<li><a href="https://addons.mozilla.org/en-US/firefox/addon/636">PDF Download</a> - Allows you to do whatever you want with PDFs in FireFox.</li>
<li><a href="http://www.xmarks.com/">Xmarks</a> - Sync and Backup your FireFox bookmarks and passwords across multiple FireFox installations.</li>
</ul><h2>Other important SEO extensions for FireFox?</h2>I have listed the FireFox add-ons I have installed and find useful in my work as an SEO.<br />
Are there any FireFox extensions you find particularly useful?<br />
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<b><span class="small">Thanks to <span style="color: blue;">David Towers</span></span></b><br />
<b><span class="small"></span></b><b>Content Cource:</b> <a href="http://www.goodwebpractices.com/">http://www.goodwebpractices.com </a></div>M. Anandhan Mudhaliyarhttp://www.blogger.com/profile/03793501068224169718noreply@blogger.com1tag:blogger.com,1999:blog-2928988155251932109.post-15242975927089044182011-05-30T01:43:00.000-07:002011-05-30T01:47:31.690-07:00Three Primary Goals In Social Media<div dir="ltr" style="text-align: left;" trbidi="on"><div style="text-align: justify;"><span style="font-family: Arial; font-size: 11pt;">To build a social media strategy around specific goals instead of simply launching a presence because "everyone else is doing it." Today, I'm going to map out the three primary goals most social media outreach campaigns fall into. If you're still trying to figure out how and why to get involved in social media outreach, consider these three categories and ask yourself how they might apply to your business.<b> </b></span></div><div style="text-align: justify;"><br />
</div><div class="separator" style="clear: both; text-align: justify;"><a href="http://3.bp.blogspot.com/-HKgRfEchW5M/TeNWYm6d1AI/AAAAAAAAARo/YkEZDcfqOjI/s1600/01.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="185" src="http://3.bp.blogspot.com/-HKgRfEchW5M/TeNWYm6d1AI/AAAAAAAAARo/YkEZDcfqOjI/s200/01.jpg" width="200" /></a></div><div style="text-align: justify;"><span style="font-family: Arial; font-size: 11pt;"><b>Three Primary Social Media Goals: <br />
</b><br />
When we look at online marketing, there are three broad categories into which nearly all social media related goals can fall. They are usually either aimed at:</span><span style="font-family: Arial; font-size: 11pt;"> </span></div><div style="text-align: justify;"><span style="font-family: Arial; font-size: 11pt;"> </span></div><div style="text-align: justify;"><span style="font-family: Arial; font-size: 11pt;"> 1. Building/Strengthening the Brand</span><span style="font-family: Arial; font-size: 11pt;"> </span> <span style="font-family: Arial; font-size: 11pt;"> </span></div><div style="text-align: justify;"><span style="font-family: Arial; font-size: 11pt;"> 2. Driving Conversions</span><span style="font-family: Arial; font-size: 11pt;"> </span> <span style="font-family: Arial; font-size: 11pt;"> </span></div><div style="text-align: justify;"><span style="font-family: Arial; font-size: 11pt;"> 3. Increasing/Monitoring the Presence </span></div><ul style="text-align: justify;"></ul><div class="MsoNormal" style="text-align: justify;"><span style="font-family: Arial; font-size: 11pt;"> Starting at this broad level and thinking about the goals you have for your business can help you begin to write up a list of realistic ways in which social media might help you reach those goals.<br />
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Let's take a closer look at these three areas and how they might apply to your <b><a href="http://latestseotricks.blogspot.com/">social media optimization</a></b> efforts.</span></div><div class="MsoNormal" style="text-align: justify;"><br />
</div><div class="MsoNormal" style="text-align: justify;"><b><span style="font-family: Arial; font-size: 11pt;">Goal #1: Build the Brand:<br />
<br />
</span></b></div><div class="separator" style="clear: both; text-align: justify;"><a href="http://1.bp.blogspot.com/-IWI22SL0lfg/TeNXF6r8EVI/AAAAAAAAARs/eDRag2tb51M/s1600/02.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="158" src="http://1.bp.blogspot.com/-IWI22SL0lfg/TeNXF6r8EVI/AAAAAAAAARs/eDRag2tb51M/s200/02.jpg" width="200" /></a></div><div class="MsoNormal" style="text-align: justify;"><span style="font-family: Arial; font-size: 11pt;">When it comes to building and reinforcing your brand, social media is one of the most powerful marketing tools available. It gives you the strongest and broadest opportunity to both find your target audience and to engage in conversation with them.<br />
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These days, you have no choice but to differentiate yourself from your competitors unless you have an exclusive product. Otherwise, you're forced into the unwinnable battle of competing for the lowest prices and the fastest shipping.<br />
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Think about the things that make your company different from your competitors; your unique value proposition. This is the thing you want to use social media to built awareness of. If you're a service professional, target a specific niche and build a blogging and Twitter strategy around that. </span></div><div class="MsoNormal" style="text-align: justify;"><br />
</div><div class="MsoNormal" style="text-align: justify;"><span style="font-family: Arial; font-size: 11pt;">Demonstrate your expertise in working with a certain type of client and then seek out those types of clients to have conversation with. Look for new ways to connect with them and encourage your current clients to socially share your articles with their networks.</span></div><div class="MsoNormal" style="text-align: justify;"><br />
</div><div class="MsoNormal" style="text-align: justify;"><b><span style="font-family: Arial; font-size: 11pt;">Goal #2: Drive Conversions</span></b></div><div class="MsoNormal" style="text-align: justify;"><br />
</div><div class="separator" style="clear: both; text-align: justify;"><a href="http://1.bp.blogspot.com/-X02j2a7vqpM/TeNXT8TlcDI/AAAAAAAAARw/V1bM5aJ4W5U/s1600/03.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="190" src="http://1.bp.blogspot.com/-X02j2a7vqpM/TeNXT8TlcDI/AAAAAAAAARw/V1bM5aJ4W5U/s200/03.jpg" width="200" /></a></div><div class="MsoNormal" style="text-align: justify;"><span style="font-family: Arial; font-size: 11pt;">One of smartest reasons to use social media is for the potential boost it can have to your conversion efforts. Whether you're looking to drive sales, increase leads or simply drive people to action, conversions are an easily traceable goal in the realm of social media.</span></div><div class="MsoNormal" style="text-align: justify;"><br />
</div><div class="MsoNormal" style="text-align: justify;"><span style="font-family: Arial; font-size: 11pt;">Sit down and write out a list of all the potential actions someone might take while engaging with your company's web site or while interacting online.</span></div><div class="MsoNormal" style="text-align: justify;"><br />
</div><div class="MsoNormal" style="text-align: justify;"><span style="font-family: Arial; font-size: 11pt;">Obvious options like buying your products or becoming a lead spring to mind, but don't forget about other valuable actions like subscribing to your newsletter, retweeting a blog post or downloading a white paper.</span></div><div class="MsoNormal" style="text-align: justify;"><br />
</div><div class="MsoNormal" style="text-align: justify;"><span style="font-family: Arial; font-size: 11pt;">Read over your list and think about the different ways you might be able to use social media to increase conversions for each item. Often times, this is the best way to start planning your social media efforts.</span></div><div class="MsoNormal" style="text-align: justify;"><br />
</div><div class="MsoNormal" style="text-align: justify;"><b><span style="font-family: Arial; font-size: 11pt;">Goal #3: Increase Presence</span></b></div><div class="MsoNormal" style="text-align: justify;"><br />
</div><div class="separator" style="clear: both; text-align: justify;"><a href="http://1.bp.blogspot.com/-3ssb9jZlFOE/TeNXwhCi__I/AAAAAAAAAR0/R1S_VsfL5AE/s1600/04.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="http://1.bp.blogspot.com/-3ssb9jZlFOE/TeNXwhCi__I/AAAAAAAAAR0/R1S_VsfL5AE/s200/04.jpg" width="185" /></a></div><div class="MsoNormal" style="text-align: justify;"><span style="font-family: Arial; font-size: 11pt;">Finally, we come to the goal most often associated with social media outreach efforts; increasing the conversation about your brand. After all, social media is all about the conversation. It's about the only space in the world where consumers talk to each other and to companies in an environment that can be tracked, sorted and followed-up with. This makes social media a prime outlet for PR driven companies who want to know what customers are saying about them.</span></div><div class="MsoNormal" style="text-align: justify;"><br />
</div><div class="MsoNormal" style="text-align: justify;"><span style="font-family: Arial; font-size: 11pt;">Setting up even a baseline of social media monitoring can go a long way toward helping you follow these conversations. Whether you're launching new product and aiming to get people <b><a href="http://www.google.com/buzz">buzz</a></b> about it or trying to reach out to a new target audience to share information about one of your best selling services, it's all traceable.</span></div><div class="MsoNormal" style="text-align: justify;"><br />
</div><div class="MsoNormal" style="text-align: justify;"><span style="font-family: Arial; font-size: 11pt;">When it comes to the conversation people might be having about you online, ask yourself a few questions.</span></div><div class="MsoNormal" style="text-align: justify;"><br />
</div><div class="MsoNormal" style="text-align: justify;"><span style="font-family: Arial; font-size: 11pt;"> * Who do you want to hear talking?</span></div><div class="MsoNormal" style="text-align: justify;"><span style="font-family: Arial; font-size: 11pt;"> * What do you want them to be saying?</span></div><div class="MsoNormal" style="text-align: justify;"><span style="font-family: Arial; font-size: 11pt;"> * Who do you want them to say it to?</span></div><div class="MsoNormal" style="text-align: justify;"><br />
</div><div class="MsoNormal" style="text-align: justify;"><span style="font-family: Arial; font-size: 11pt;">These are your starting points for setting up key goals within the realm of increasing your presence.</span></div><div class="MsoNormal" style="text-align: justify;"><br />
</div><div class="MsoNormal" style="text-align: justify;"><b><span style="font-family: Arial; font-size: 11pt;">You've Set Your Stage, Now Start Building a Plan</span></b></div><div class="MsoNormal" style="text-align: justify;"><br />
</div><div class="MsoNormal" style="text-align: justify;"><span style="font-family: Arial; font-size: 11pt;">Looking at your business with each of the above goals in mind helps you set the stage for your social media efforts. This post isn't aimed at telling you what to do, I'm simply trying to get you to figure out why you want (and need) to do it.</span></div><div class="MsoNormal" style="text-align: justify;"><br />
</div><div class="MsoNormal" style="text-align: justify;"><span style="font-family: Arial; font-size: 11pt;">If you're small business looking to take your social media efforts up a notch (or maybe even just get started,) take the time to define at least two goals from the categories above. Once you've identified your desired outcome, you'll be a lot more ready to start mapping out the path to get there.</span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span style="font-family: Arial; font-size: 11pt;"><b>Source:</b> <b><a href="http://smosolutions.blogspot.com/">http://smosolutions.blogspot.com</a></b> </span></div></div>M. Anandhan Mudhaliyarhttp://www.blogger.com/profile/03793501068224169718noreply@blogger.com0tag:blogger.com,1999:blog-2928988155251932109.post-61803713411810660572011-05-25T02:06:00.000-07:002011-05-25T02:16:13.835-07:00Get Traffic Easily For Your Websites<div dir="ltr" style="text-align: left;" trbidi="on"><div class="separator" style="clear: both; text-align: center;"><a href="http://latestseotricks.blogspot.com/" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="238" src="http://1.bp.blogspot.com/-gnmTO2VDVNo/TdzITRezQMI/AAAAAAAAAL0/rioL0__TtQI/s320/promotion.gif" width="320" /></a></div>Getting traffic is one of the most important tasks for every webmaster. On the other hand, you can not get traffic once and then just reap the benefits. Getting traffic is a continuous and constantly has to be done, if you want to get traffic and keep it. Here are some ways to get traffic for free:<br />
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<b>Optimize Your Site For Search Engines:</b> Search engines have always been an important tool to get traffic for free. Therefore, you must do your homework, and optimize your site so it ranks well for targeted keywords. SEO is still the most effective way to get traffic for free, and you really have to invest time and effort optimizing your site. SEO is not that hard, and if you want access to it in a nutshell our SEO Tutorial. If you're too busy that you can begin a 15-minute SEO article. <br />
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<b>Frequently Update Contents For Your Site:</b> If you expect some shocking secrets revealed, might be a little disappointed. One of the first steps to get free traffic is trivial but essential - get great content and update it frequently. In terms of SEO, content is king. If the content is good and is updated frequently not only build a loyal following of repeat visitors who come often to see what is new, but also search engines love your site. <br />
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<b>Enjoy with Social Bookmarking Sites:</b> Social bookmarking sites (especially the most popular of them) are another powerful way to get traffic for free. If you want to learn how, see How to get traffic from <a href="http://latestseotricks.blogspot.com/2011/05/high-pr-dofollow-social-bookmarking.html">social bookmarking</a> sites section, which explains what to do if you want to get free traffic from sites like Digg, Delicious, etc. <br />
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<b>Use Twitter and Facebook Sites:</b> Social networking is also a way to get traffic for free. If they are popular networks like Twitter and Facebook, the traffic you get from there can easily exceed the traffic of Google and other search engines. It is true that building a network of followers on Twitter and Facebook followers’ goal requires time and effort, but overall the result is worth it. <br />
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<b>Links From Other Related Sites in Your Niche:</b> another way to get traffic without any other websites in your niche. As links to other sites in your niche is also good for SEO, especially if you can not reach the famous links without nofollow. But even if the nofollow links (i.e., they are useless SEO), which still help to get traffic to your website. If you can put a link to your site in a prominent position in the bustling traffic, you get thousands of hits a link on your own. If you need a list of sites in your niche where you can get back, check to reverse the instrument builder. But beware, if you exchange links, links to bad neighbors because you can do a lot of damage. <br />
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<b>Always Use Opportunity To Promote Your Site For Free:</b> Free promotions are always welcome, do not forget it. There are several ways to promote your site for free and some of the most popular include free classifieds, submissions to directories, inclusion in the various lists, etc. It is true that all free ways to promote your site works fine, but if selecting the right place to promote your site for free, can also cause tons of traffic. <br />
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<b>Creating Free Product or Service</b>: The more traffic comes from content you offer something useful. There are many types of useful content, you can create and depend largely on the niche of your site. You can have articles with lots of tips and tricks in the short term, but one of the most effective ways to get traffic is to create a free product or service. When that product or service is very popular and people start to visit your site, it is likely that other sections of the site visit as well. <br />
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<b>Use Viral Content:</b> Products and free services are great for getting free traffic to your website and one of the best varieties of this aspect, the viral content. Viral content called because it distributes as a virus - that is, when users like your content they send to their friends, post it in different places, and promoting free in many different ways. Viral content distributed on its own, and your only task is to create and send a few popular sites. After users download and distribute for you. Viral content can be a hot video or presentation, but it can also be a good story or an old photo. <br />
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<b>Offline Promotions:</b> Offline campaign is often overlooked, but it is also a way to <a href="http://www.webconfs.com/how-to-get-traffic-article-30.php">get traffic for free</a>. Yes, computers are everywhere and many people spend more time than offline, but life has not moved entirely online. Offline promotion is also very strong, and if you know how to use it, it can also bring you many visitors. Some of the traditional offline ways to promote your site includes the printing of its URL on your business cards and souvenirs or stick it on your company car. You can also start selling T-shirts and other products with your logo and this way of making your brand more popular. <br />
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<b>Include your URL in your signature:</b> URL in the signature of the forum is also a way to get traffic for free. There are forums that receive millions of visitors a day and if you are a user on a popular forum, you can use to get traffic to your site. By posting in the forums and people like your posts, which tend to click on the link to your website in my signature for more information about you? In rare cases, may be able to send a deep link (i.e., a link to an internal page of the site) instead of a link to your page and also a way to draw attention to a particular page. Unfortunately, deep links are rarely allowed.<br />
<ul style="text-align: left;"></ul><div style="text-align: left;">Get free traffic is a big topic and it is not possible to list all means. However, if you know the most important ways - that's how we have discussed in this article and are correctly applied, ensures that you will be able to get lots of traffic.<br />
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<b>Thanks for Reading…</b></div></div>M. Anandhan Mudhaliyarhttp://www.blogger.com/profile/03793501068224169718noreply@blogger.com5tag:blogger.com,1999:blog-2928988155251932109.post-42142319614014400352011-05-22T23:45:00.000-07:002011-05-22T23:48:39.621-07:00SEO Techniques: White Hat v/s Black Hat SEO<div dir="ltr" style="text-align: left;" trbidi="on"><br />
<div class="separator" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em; text-align: center;"><a href="http://latestseotricks.blogspot.com/2011/05/seo-techniques-white-hat-vs-black-hat.html"><img border="0" src="http://3.bp.blogspot.com/-08GFGkpyM_M/TdoCSlb7grI/AAAAAAAAAHQ/suhjS7ADKU4/s1600/White+Hat+vs+Black+Hat.jpg" /></a></div>SEO techniques can be classified into two broad categories: techniques that search engines recommend as part of good design, and techniques that search engines do not approve. Search engines attempt to minimize the effect of the latter, including spamdexing. Some industry commentators have classified these methods, and practitioners who employ them, either white hat SEO or black hat SEO. White hats tend to produce results that last a long time, whereas black hats anticipate that their sites can be banned temporarily or permanently once the search engines discover what they do.<br />
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</div><div style="text-align: left;">An SEO technique is considered <b>White Hat SEO</b>, which is consistent with the guidelines of search engines and involves no deception. We can say that SEO is a legal white hat. Since the search engine guidelines are not written as a series of rules or commandments, this is an important distinction to note. White Hat SEO is not just about following guidelines, but aims to ensure that the contents of an index of search engines and subsequently ranks is the same content a user will see.</div><div style="text-align: left;"><br />
</div><div style="text-align: left;">White hat advice is generally summed to create content for users, not for search engines, and then make it easy for content that robots, rather than trying to trick the algorithm it uses. White hat SEO is in many ways similar to web development that promotes accessibility, although the two are not identical.</div><div style="text-align: left;"><br />
</div><div style="text-align: left;"><b>Black Hat SEO</b> attempts to improve rankings in ways that are frowned upon by search engines, or involve deception. One black hat technique uses text that is hidden, or colored text similar to background invisible div, or positioned off screen. Another method gives a different page, depending on whether the page is called human visitor or a search engine, a technique known as "cloaking an invisible iframe, is yet another black hat SEO techniques, you can see where the page is not necessarily a company that hosted the site. People create these types of pages, so you can download the software on your computer in the background without your knowledge.</div><div style="text-align: left;"><br />
</div><div style="text-align: left;">Search engines may penalize sites they discover with black hat methods, either by reducing their classification or delete their listings from their databases altogether. Such sanctions may be applied automatically by the algorithms of the search engine or a manual site review. Infamous examples include the February 2006 <a href="http://www.google.com/">Google</a> removal of both BMW Germany and Ricoh Germany the use of deceptive practices and the elimination of the April 2006 PPC agency BigMouthMedia. All three companies are quickly forgiven, however fixed the offending pages and return to the list of Google.</div><div style="text-align: left;"><br />
</div><div style="text-align: left;">Many web applications that use back-end systems which dynamically change the page's content (both visible and metadata such as page title or keywords meta) and the aim is to increase "the importance of search engines is based on visitors recently was the original page. This dynamic optimization and <a href="http://latestseotricks.blogspot.com/">search engine optimization</a> process can be (and is) wrong criminals in the past. Exploitation of web applications that dynamically change from being poisoned.</div><br />
<b>Content Source: </b><a href="http://www.webconfs.com/">http://www.webconfs.com</a></div>M. Anandhan Mudhaliyarhttp://www.blogger.com/profile/03793501068224169718noreply@blogger.com4tag:blogger.com,1999:blog-2928988155251932109.post-54984116454917397672011-05-19T22:41:00.000-07:002011-05-19T22:42:48.161-07:00High PR Dofollow Social Bookmarking Sites<div dir="ltr" style="text-align: left;" trbidi="on"><table border="0" cellpadding="0" cellspacing="0" style="width: 650px;"><tbody>
<tr><td align="left" class="site-textlink" height="30" style="border-bottom-style: solid; border-width: 1px;" width="30"><span style="font-family: Verdana; font-size: x-small;"> <img height="16" src="http://onlinewebsitedesigning.com/images/bookmark/digg.gif" width="16" /></span></td> <td align="left" class="site-textlink" height="30" style="border-bottom-style: solid; border-width: 1px;" width="310"><span style="font-family: Verdana; font-size: x-small;"> <a class="site-textlink" href="http://www.digg.com/" rel="nofollow" target="_blank"> <span style="text-decoration: none;"> <span style="color: #6a6a6a;"> http://www.digg.com</span></span></a></span></td> <td align="left" class="site-textlink" height="30" style="border-bottom-style: solid; border-width: 1px;" width="30"><span style="font-family: Verdana; font-size: x-small;"> <img height="16" src="http://onlinewebsitedesigning.com/images/bookmark/delicious.png" width="16" /></span></td> <td align="left" class="site-textlink" height="30" style="border-bottom-style: solid; border-width: 1px;" width="310"><span style="font-family: Verdana; font-size: x-small;"> <a class="site-textlink" href="http://www.delicious.com/" rel="nofollow" target="_blank"> <span style="text-decoration: none;"> <span style="color: #6a6a6a;"> http://www.delicious.com</span></span></a></span></td> </tr>
<tr> <td align="left" class="site-textlink" height="30" style="border-bottom-style: solid; border-width: 1px;"><span style="font-family: Verdana; font-size: x-small;"> <img height="16" src="http://onlinewebsitedesigning.com/images/bookmark/stumbleupon.png" width="16" /></span></td> <td align="left" class="site-textlink" height="30" style="border-bottom-style: solid; border-width: 1px;"><span style="font-family: Verdana; font-size: x-small;"> <a class="site-textlink" href="http://www.stumbleupon.com/" rel="nofollow" target="_blank"> <span style="text-decoration: none;"> <span style="color: #6a6a6a;"> http://www.stumbleupon.com</span></span></a></span></td> <td align="left" class="site-textlink" height="30" style="border-bottom-style: solid; border-width: 1px;"><span style="font-family: Verdana; font-size: x-small;"> <img height="16" src="http://onlinewebsitedesigning.com/images/bookmark/ning.jpg" width="16" /></span></td> <td align="left" class="site-textlink" height="30" style="border-bottom-style: solid; border-width: 1px;"><span style="font-family: Verdana; font-size: x-small;"> <a class="site-textlink" href="http://www.ning.com/" rel="nofollow" target="_blank"> <span style="text-decoration: none;"> <span style="color: #6a6a6a;"> http://www.ning.com</span></span></a></span></td> </tr>
<tr> <td align="left" class="site-textlink" height="30" style="border-bottom-style: solid; border-width: 1px;"><span style="font-family: Verdana; font-size: x-small;"> <img height="16" src="http://onlinewebsitedesigning.com/images/bookmark/reddit.png" width="16" /></span></td> <td align="left" class="site-textlink" height="30" style="border-bottom-style: solid; border-width: 1px;"><span style="font-family: Verdana; font-size: x-small;"> <a class="site-textlink" href="http://www.reddit.com/" rel="nofollow" target="_blank"> <span style="text-decoration: none;"> <span style="color: #6a6a6a;"> http://www.reddit.com</span></span></a></span></td> <td align="left" class="site-textlink" height="30" style="border-bottom-style: solid; border-width: 1px;"><span style="font-family: Verdana; font-size: x-small;"> <img height="16" src="http://onlinewebsitedesigning.com/images/bookmark/squidoo.jpg" width="20" /></span></td> <td align="left" class="site-textlink" height="30" style="border-bottom-style: solid; border-width: 1px;"><span style="font-family: Verdana; font-size: x-small;"> <a class="site-textlink" href="http://www.squidoo.com/" rel="nofollow" target="_blank"> <span style="text-decoration: none;"> <span style="color: #6a6a6a;"> http://www.squidoo.com</span></span></a></span></td> </tr>
<tr> <td align="left" class="site-textlink" height="30" style="border-bottom-style: solid; border-width: 1px;"><span style="font-family: Verdana; font-size: x-small;"> <img height="16" src="http://onlinewebsitedesigning.com/images/bookmark/multiply.png" width="16" /></span></td> <td align="left" class="site-textlink" height="30" style="border-bottom-style: solid; border-width: 1px;"><span style="font-family: Verdana; font-size: x-small;"> <a class="site-textlink" href="http://www.multiply.com/" rel="nofollow" target="_blank"> <span style="text-decoration: none;"> <span style="color: #6a6a6a;"> http://www.multiply.com</span></span></a></span></td> <td align="left" class="site-textlink" height="30" style="border-bottom-style: solid; border-width: 1px;"><span style="font-family: Verdana; font-size: x-small;"> <img height="10" src="http://onlinewebsitedesigning.com/images/bookmark/wikia.jpg" width="16" /></span></td> <td align="left" class="site-textlink" height="30" style="border-bottom-style: solid; border-width: 1px;"><span style="font-family: Verdana; font-size: x-small;"> <a class="site-textlink" href="http://www.wikia.com/" rel="nofollow" target="_blank"> <span style="text-decoration: none;"> <span style="color: #6a6a6a;"> http://www.wikia.com</span></span></a></span></td> </tr>
<tr> <td align="left" class="site-textlink" height="30" style="border-bottom-style: solid; border-width: 1px;"><span style="font-family: Verdana; font-size: x-small;"> <img height="16" src="http://onlinewebsitedesigning.com/images/bookmark/onestopbookmarks.jpg" width="16" /></span></td> <td align="left" class="site-textlink" height="30" style="border-bottom-style: solid; border-width: 1px;"><span style="font-family: Verdana; font-size: x-small;"> <a class="site-textlink" href="http://www.onestopbookmarks.com/" rel="nofollow" target="_blank"> <span style="text-decoration: none;"> <span style="color: #6a6a6a;"> http://www.onestopbookmarks.com</span></span></a></span></td> <td align="left" class="site-textlink" height="30" style="border-bottom-style: solid; border-width: 1px;"><span style="font-family: Verdana; font-size: x-small;"> <img height="16" src="http://onlinewebsitedesigning.com/images/bookmark/technorati.png" width="16" /></span></td> <td align="left" class="site-textlink" height="30" style="border-bottom-style: solid; border-width: 1px;"><span style="font-family: Verdana; font-size: x-small;"> <a class="site-textlink" href="http://www.technorati.com/" rel="nofollow" target="_blank"> <span style="text-decoration: none;"> <span style="color: #6a6a6a;"> http://www.technorati.com</span></span></a></span></td> </tr>
<tr> <td align="left" class="site-textlink" height="30" style="border-bottom-style: solid; border-width: 1px;"><span style="font-family: Verdana; font-size: x-small;"> <img height="16" src="http://onlinewebsitedesigning.com/images/bookmark/esnips.png" width="16" /></span></td> <td align="left" class="site-textlink" height="30" style="border-bottom-style: solid; border-width: 1px;"><span style="font-family: Verdana; font-size: x-small;"> <a class="site-textlink" href="http://www.esnips.com/" rel="nofollow" target="_blank"> <span style="text-decoration: none;"> <span style="color: #6a6a6a;"> http://www.esnips.com</span></span></a></span></td> <td align="left" class="site-textlink" height="30" style="border-bottom-style: solid; border-width: 1px;"><span style="font-family: Verdana; font-size: x-small;"> <img height="16" src="http://onlinewebsitedesigning.com/images/bookmark/mixx.gif" width="16" /></span></td> <td align="left" class="site-textlink" height="30" style="border-bottom-style: solid; border-width: 1px;"><span style="font-family: Verdana; font-size: x-small;"> <a class="site-textlink" href="http://www.mixx.com/" rel="nofollow" target="_blank"> <span style="text-decoration: none;"> <span style="color: #6a6a6a;"> http://www.mixx.com</span></span></a></span></td> </tr>
<tr> <td align="left" class="site-textlink" height="30" style="border-bottom-style: solid; border-width: 1px;"><span style="font-family: Verdana; font-size: x-small;"> <img height="14" src="http://onlinewebsitedesigning.com/images/bookmark/kaboodle.png" width="8" /></span></td> <td align="left" class="site-textlink" height="30" style="border-bottom-style: solid; border-width: 1px;"><span style="font-family: Verdana; font-size: x-small;"> <a class="site-textlink" href="http://www.kaboodle.com/" rel="nofollow" target="_blank"> <span style="text-decoration: none;"> <span style="color: #6a6a6a;"> http://www.kaboodle.com</span></span></a></span></td> <td align="left" class="site-textlink" height="30" style="border-bottom-style: solid; border-width: 1px;"><span style="font-family: Verdana; font-size: x-small;"> <img height="16" src="http://onlinewebsitedesigning.com/images/bookmark/netvibes.jpg" width="16" /></span></td> <td align="left" class="site-textlink" height="30" style="border-bottom-style: solid; border-width: 1px;"><span style="font-family: Verdana; font-size: x-small;"> <a class="site-textlink" href="http://www.netvibes.com/" rel="nofollow" target="_blank"> <span style="text-decoration: none;"> <span style="color: #6a6a6a;"> http://www.netvibes.com</span></span></a></span></td> </tr>
<tr> <td align="left" class="site-textlink" height="30" style="border-bottom-style: solid; border-width: 1px;"><span style="font-family: Verdana; font-size: x-small;"> <img height="16" src="http://onlinewebsitedesigning.com/images/bookmark/mybloglog.jpg" width="16" /></span></td> <td align="left" class="site-textlink" height="30" style="border-bottom-style: solid; border-width: 1px;"><span style="font-family: Verdana; font-size: x-small;"> <a class="site-textlink" href="http://www.mybloglog.com/" rel="nofollow" target="_blank"> <span style="text-decoration: none;"> <span style="color: #6a6a6a;"> http://www.mybloglog.com</span></span></a></span></td> <td align="left" class="site-textlink" height="30" style="border-bottom-style: solid; border-width: 1px;"><span style="font-family: Verdana; font-size: x-small;"> <img height="16" src="http://onlinewebsitedesigning.com/images/bookmark/humsuffer.jpg" width="18" /></span></td> <td align="left" class="site-textlink" height="30" style="border-bottom-style: solid; border-width: 1px;"><span style="font-family: Verdana; font-size: x-small;"> <a class="site-textlink" href="http://www.humsurfer.com/" rel="nofollow" target="_blank"> <span style="text-decoration: none;"> <span style="color: #6a6a6a;"> http://www.humsurfer.com</span></span></a></span></td> </tr>
<tr> <td align="left" class="site-textlink" height="30" style="border-bottom-style: solid; border-width: 1px;"><span style="font-family: Verdana; font-size: x-small;"> <img height="16" src="http://onlinewebsitedesigning.com/images/bookmark/jumptags.gif" width="16" /></span></td> <td align="left" class="site-textlink" height="30" style="border-bottom-style: solid; border-width: 1px;"><span style="font-family: Verdana; font-size: x-small;"> <a class="site-textlink" href="http://www.jumptags.com/" rel="nofollow" target="_blank"> <span style="text-decoration: none;"> <span style="color: #6a6a6a;"> http://www.jumptags.com</span></span></a></span></td> <td align="left" class="site-textlink" height="30" style="border-bottom-style: solid; border-width: 1px;"><span style="font-family: Verdana; font-size: x-small;"> <img height="16" src="http://onlinewebsitedesigning.com/images/bookmark/excites.jpg" width="16" /></span></td> <td align="left" class="site-textlink" height="30" style="border-bottom-style: solid; border-width: 1px;"><span style="font-family: Verdana; font-size: x-small;"> <a class="site-textlink" href="http://www.excites.com/" rel="nofollow" target="_blank"> <span style="text-decoration: none;"> <span style="color: #6a6a6a;"> http://www.excites.com</span></span></a></span></td> </tr>
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<tr> <td align="left" class="site-textlink" height="30" style="border-bottom-style: solid; border-width: 1px;"><span style="font-family: Verdana; font-size: x-small;"> <img height="16" src="http://onlinewebsitedesigning.com/images/bookmark/folkd.gif" width="16" /></span></td> <td align="left" class="site-textlink" height="30" style="border-bottom-style: solid; border-width: 1px;"><span style="font-family: Verdana; font-size: x-small;"> <a class="site-textlink" href="http://www.folkd.com/" rel="nofollow" target="_blank"> <span style="text-decoration: none;"> <span style="color: #6a6a6a;"> http://www.folkd.com</span></span></a></span></td> <td align="left" class="site-textlink" height="30" style="border-bottom-style: solid; border-width: 1px;"><span style="font-family: Verdana; font-size: x-small;"> <img height="15" src="http://onlinewebsitedesigning.com/images/bookmark/care2.jpg" width="16" /></span></td> <td align="left" class="site-textlink" height="30" style="border-bottom-style: solid; border-width: 1px;"><span style="font-family: Verdana; font-size: x-small;"> <a class="site-textlink" href="http://www.care2.com/" rel="nofollow" target="_blank"> <span style="text-decoration: none;"> <span style="color: #6a6a6a;"> http://www.care2.com</span></span></a></span></td> </tr>
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<tr> <td align="left" class="site-textlink" height="30" style="border-bottom-style: solid; border-width: 1px;"><span style="font-family: Verdana; font-size: x-small;"> <img height="16" src="http://onlinewebsitedesigning.com/images/bookmark/wikio.jpg" width="16" /></span></td> <td align="left" class="site-textlink" height="30" style="border-bottom-style: solid; border-width: 1px;"><span style="font-family: Verdana; font-size: x-small;"> <a class="site-textlink" href="http://www.wikio.com/" rel="nofollow" target="_blank"> <span style="text-decoration: none;"> <span style="color: #6a6a6a;"> http://www.wikio.com</span></span></a></span></td> <td align="left" class="site-textlink" height="30" style="border-bottom-style: solid; border-width: 1px;"><span style="font-family: Verdana; font-size: x-small;"> <img height="14" src="http://onlinewebsitedesigning.com/images/bookmark/dzone.png" width="16" /></span></td> <td align="left" class="site-textlink" height="30" style="border-bottom-style: solid; border-width: 1px;"><span style="font-family: Verdana; font-size: x-small;"> <a class="site-textlink" href="http://www.dzone.com/" rel="nofollow" target="_blank"> <span style="text-decoration: none;"> <span style="color: #6a6a6a;"> http://www.dzone.com</span></span></a></span></td> </tr>
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<tr> <td align="left" class="site-textlink" height="30" style="border-bottom-style: solid; border-width: 1px;"><span style="font-family: Verdana; font-size: x-small;"> <img height="16" src="http://onlinewebsitedesigning.com/images/bookmark/newsvine.png" width="16" /></span></td> <td align="left" class="site-textlink" height="30" style="border-bottom-style: solid; border-width: 1px;"><span style="font-family: Verdana; font-size: x-small;"> <a class="site-textlink" href="http://www.newsvine.com/" rel="nofollow" target="_blank"> <span style="text-decoration: none;"> <span style="color: #6a6a6a;"> http://www.newsvine.com</span></span></a></span></td> <td align="left" class="site-textlink" height="30" style="border-bottom-style: solid; border-width: 1px;"><span style="font-family: Verdana; font-size: x-small;"> <img height="16" src="http://onlinewebsitedesigning.com/images/bookmark/spicypage.jpg" width="16" /></span></td> <td align="left" class="site-textlink" height="30" style="border-bottom-style: solid; border-width: 1px;"><span style="font-family: Verdana; font-size: x-small;"> <a class="site-textlink" href="http://www.spicypage.com/" rel="nofollow" target="_blank"> <span style="text-decoration: none;"> <span style="color: #6a6a6a;"> http://www.spicypage.com</span></span></a></span></td> </tr>
<tr> <td align="left" class="site-textlink" height="30" style="border-bottom-style: solid; border-width: 1px;"><span style="font-family: Verdana; font-size: x-small;"> <img height="16" src="http://onlinewebsitedesigning.com/images/bookmark/chipmark.jpg" width="16" /></span></td> <td align="left" class="site-textlink" height="30" style="border-bottom-style: solid; border-width: 1px;"><span style="font-family: Verdana; font-size: x-small;"> <a class="site-textlink" href="http://www.clipmarks.com/" rel="nofollow" target="_blank"> <span style="text-decoration: none;"> <span style="color: #6a6a6a;"> http://www.clipmarks.com</span></span></a></span></td> <td align="left" class="site-textlink" height="30" style="border-bottom-style: solid; border-width: 1px;"><span style="font-family: Verdana; font-size: x-small;"> <img height="16" src="http://onlinewebsitedesigning.com/images/bookmark/ballhype.png" width="16" /></span></td> <td align="left" class="site-textlink" height="30" style="border-bottom-style: solid; border-width: 1px;"><span style="font-family: Verdana; font-size: x-small;"> <a class="site-textlink" href="http://www.ballhype.com/" rel="nofollow" target="_blank"> <span style="text-decoration: none;"> <span style="color: #6a6a6a;"> http://www.ballhype.com</span></span></a></span></td> </tr>
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<tr> <td align="left" class="site-textlink" height="30" style="border-bottom-style: solid; border-width: 1px;"><span style="font-family: Verdana; font-size: x-small;"> <img height="16" src="http://onlinewebsitedesigning.com/images/bookmark/blinklist.png" width="16" /></span></td> <td align="left" class="site-textlink" height="30" style="border-bottom-style: solid; border-width: 1px;"><span style="font-family: Verdana; font-size: x-small;"> <a class="site-textlink" href="http://www.blinklist.com/" rel="nofollow" target="_blank"> <span style="text-decoration: none;"> <span style="color: #6a6a6a;"> http://www.blinklist.com</span></span></a></span></td> <td align="left" class="site-textlink" height="30" style="border-bottom-style: solid; border-width: 1px;"><span style="font-family: Verdana; font-size: x-small;"> <img height="16" src="http://onlinewebsitedesigning.com/images/bookmark/misterwong.png" width="16" /></span></td> <td align="left" class="site-textlink" height="30" style="border-bottom-style: solid; border-width: 1px;"><span style="font-family: Verdana; font-size: x-small;"> <a class="site-textlink" href="http://www.mister-wong.com/" rel="nofollow" target="_blank"> <span style="text-decoration: none;"> <span style="color: #6a6a6a;"> http://www.mister-wong.com</span></span></a></span></td> </tr>
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<tr> <td align="left" class="site-textlink" height="30" style="border-bottom-style: solid; border-width: 1px;"><span style="font-family: Verdana; font-size: x-small;"> <img height="16" src="http://onlinewebsitedesigning.com/images/bookmark/iloggo.jpg" width="16" /></span></td> <td align="left" class="site-textlink" height="30" style="border-bottom-style: solid; border-width: 1px;"><span style="font-family: Verdana; font-size: x-small;"> <a class="site-textlink" href="http://www.iloggo.com/" rel="nofollow" target="_blank"> <span style="text-decoration: none;"> <span style="color: #6a6a6a;"> http://www.iloggo.com</span></span></a></span></td> <td align="left" class="site-textlink" height="30" style="border-bottom-style: solid; border-width: 1px;"><span style="font-family: Verdana; font-size: x-small;"> <img height="16" src="http://onlinewebsitedesigning.com/images/bookmark/favoor.jpg" width="16" /></span></td> <td align="left" class="site-textlink" height="30" style="border-bottom-style: solid; border-width: 1px;"><span style="font-family: Verdana; font-size: x-small;"> <a class="site-textlink" href="http://www.favoor.com/" rel="nofollow" target="_blank"> <span style="text-decoration: none;"> <span style="color: #6a6a6a;"> http://www.favoor.com</span></span></a></span></td> </tr>
<tr> <td align="left" class="site-textlink" height="30" style="border-bottom-style: solid; border-width: 1px;"><span style="font-family: Verdana; font-size: x-small;"> <img height="16" src="http://onlinewebsitedesigning.com/images/bookmark/jeqq.jpg" width="16" /></span></td> <td align="left" class="site-textlink" height="30" style="border-bottom-style: solid; border-width: 1px;"><span style="font-family: Verdana; font-size: x-small;"> <a class="site-textlink" href="http://www.jeqq.com/" rel="nofollow" target="_blank"> <span style="text-decoration: none;"> <span style="color: #6a6a6a;"> http://www.jeqq.com</span></span></a></span></td> <td align="left" class="site-textlink" height="30" style="border-bottom-style: solid; border-width: 1px;"><span style="font-family: Verdana; font-size: x-small;"> <img height="16" src="http://onlinewebsitedesigning.com/images/bookmark/tutable.jpg" width="16" /></span></td> <td align="left" class="site-textlink" height="30" style="border-bottom-style: solid; border-width: 1px;"><span style="font-family: Verdana; font-size: x-small;"> <a class="site-textlink" href="http://www.tutable.com/" rel="nofollow" target="_blank"> <span style="text-decoration: none;"> <span style="color: #6a6a6a;"> http://www.tutable.com</span></span></a></span></td> </tr>
<tr> <td align="left" class="site-textlink" height="30" style="border-bottom-style: solid; border-width: 1px;"><span style="font-family: Verdana; font-size: x-small;"> <img height="16" src="http://onlinewebsitedesigning.com/images/bookmark/webpics.jpg" width="16" /></span></td> <td align="left" class="site-textlink" height="30" style="border-bottom-style: solid; border-width: 1px;"><span style="font-family: Verdana; font-size: x-small;"> <a class="site-textlink" href="http://www.webpics.info/" rel="nofollow" style="border-bottom-style: none; text-decoration: none;" target="_blank"> <span style="color: #6a6a6a;"> http://www.webpics.info</span></a></span></td> <td align="left" class="site-textlink" height="30" style="border-bottom-style: solid; border-width: 1px;"><span style="font-family: Verdana; font-size: x-small;"> <img height="16" src="http://onlinewebsitedesigning.com/images/bookmark/bookmarkplace.jpg" width="16" /></span></td> <td align="left" class="site-textlink" height="30" style="border-bottom-style: solid; border-width: 1px;"><span style="font-family: Verdana; font-size: x-small;"> <a class="site-textlink" href="http://www.bookmarkplace.com/" rel="nofollow" style="border-bottom-style: none; text-decoration: none;" target="_blank"> <span style="color: #6a6a6a;"> http://www.bookmarkplace.com</span></a></span></td> </tr>
<tr> <td align="left" class="site-textlink" height="30" style="border-bottom-style: solid; border-width: 1px;"><span style="font-family: Verdana; font-size: x-small;"> <img height="16" src="http://onlinewebsitedesigning.com/images/bookmark/ipopu.jpg" width="15" /></span></td> <td align="left" class="site-textlink" height="30" style="border-bottom-style: solid; border-width: 1px;"><span style="font-family: Verdana; font-size: x-small;"> <a class="site-textlink" href="http://www.ipopu.com/" rel="nofollow" target="_blank"> <span style="text-decoration: none;"> <span style="color: #6a6a6a;"> http://www.ipopu.com</span></span></a></span></td> <td align="left" class="site-textlink" height="30" style="border-bottom-style: solid; border-width: 1px;"><span style="font-family: Verdana; font-size: x-small;"> <img height="16" src="http://onlinewebsitedesigning.com/images/bookmark/yoorl.jpg" width="16" /></span></td> <td align="left" class="site-textlink" height="30" style="border-bottom-style: solid; border-width: 1px;"><span style="font-family: Verdana; font-size: x-small;"> <a class="site-textlink" href="http://www.yoorl.com/" rel="nofollow" target="_blank"> <span style="text-decoration: none;"> <span style="color: #6a6a6a;"> http://www.yoorl.com</span></span></a></span></td> </tr>
<tr> <td align="left" class="site-textlink" height="30" style="border-bottom-style: solid; border-width: 1px;"><span style="font-family: Verdana; font-size: x-small;"> <img height="16" src="http://onlinewebsitedesigning.com/images/bookmark/swik.gif" width="16" /></span></td> <td align="left" class="site-textlink" height="30" style="border-bottom-style: solid; border-width: 1px;"><span style="font-family: Verdana; font-size: x-small;"> <a class="site-textlink" href="http://www.swik.net/" rel="nofollow" target="_blank"> <span style="text-decoration: none;"> <span style="color: #6a6a6a;"> http://www.swik.net</span></span></a></span></td></tr>
</tbody></table></div>M. Anandhan Mudhaliyarhttp://www.blogger.com/profile/03793501068224169718noreply@blogger.com5tag:blogger.com,1999:blog-2928988155251932109.post-8208262399950236632011-02-18T01:49:00.000-08:002011-02-18T01:49:03.749-08:00Search Engine Optimization (SEO)<div dir="ltr" style="text-align: left;" trbidi="on"><div style="text-align: left;">Have you done your web design, uploaded your files and set up blog for your websites, but you didn’t get as many as visitors you hoped. What gives? Chances are you have not started working on one of the main ways to market your site, Search Engine Optimization (SEO).</div><div style="text-align: left;"><br />
</div><div style="text-align: left;">First, you all should understand about “What is SEO?”</div><div style="text-align: left;"><br />
</div><div style="text-align: left;">Search Engine Optimization refers to the collection of techniques and practices that allow a site to get more traffic from search engines (Google, Yahoo and Microsoft). SEO can be divided into two main areas: off-page SEO (work that takes place separate from the website) and on-page SEO (website changes to make your website rank better). This tutorial will cover both areas in detail! Remember, a website is not fully optimized for search engines unless it employs both on and off-page SEO.</div><div style="text-align: left;"><br />
</div><div style="text-align: left;">Search Engine Optimization refers to a set of techniques and practices that allow a website to get more traffic from search engines like Google, Yahoo and Bing (MSN). SEO can be divided into two main areas:</div><div class="separator" style="clear: both; text-align: center;"><a href="http://4.bp.blogspot.com/-8k69Iu6Pz6w/TV5AOuzy55I/AAAAAAAAAAg/PQjR2schbC8/s1600/SEO-Tutorial-Search-Engine-Optimalization.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="246" src="http://4.bp.blogspot.com/-8k69Iu6Pz6w/TV5AOuzy55I/AAAAAAAAAAg/PQjR2schbC8/s320/SEO-Tutorial-Search-Engine-Optimalization.jpg" width="320" /></a></div><div style="text-align: left;"><br />
</div><div style="text-align: left;">1) Off-page SEO (the work being carried out separately on the website)</div><div style="text-align: left;">2) On-page SEO (web site changes to make your site rank higher.)</div><div style="text-align: left;"><br />
</div><div style="text-align: left;">This tutorial will cover areas in detail! Remember that a website is not fully optimized for search engines if you use both SEO and Off-page.</div><div style="text-align: left;"><br />
</div><div style="text-align: left;">Secondly, you all should know about “What SEO is Not?”</div><div style="text-align: left;"><br />
</div><div style="text-align: left;">SEO is not to buy the # 1 sponsored links through Google Adwords and declares that it has a # 1 ranking on Google. Purchasing paid placements in search engine is a form of <a href="http://seoandsemtips.wordpress.com/2011/02/17/beginners-level-seo/">Search Engine Marketing</a> (SEM) and is not covered in this tutorial.</div><div style="text-align: left;"><br />
</div><div style="text-align: left;">SEO is not ranking # 1 to your company name. If you read this tutorial, you probably already know that the ranking of the most popular terms is darn near impossible, but specific terms such as trade name is a gift. Search engines in general are smart enough to give you this rank by default (unless you’re being penalized).</div><div style="text-align: left;"><br />
</div><div style="text-align: left;">Thirdly, you must know “Who use this SEO Services”?</div><div style="text-align: left;"><br />
</div><div style="text-align: left;">If a site is currently ranked # 10 in Google for search phrase “Top Five Star Hotels”, but to go to # 1 this website should consider SEO. Since search engines have become increasingly popular on the web, almost everyone tries to look on the web can benefit from a little love SEO.</div></div>M. Anandhan Mudhaliyarhttp://www.blogger.com/profile/03793501068224169718noreply@blogger.com6