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SEO Techniques: White Hat v/s Black Hat SEO

Written By M. Anandhan Mudhaliyar on Sunday, May 22, 2011 | 11:45 PM


SEO techniques can be classified into two broad categories: techniques that search engines recommend as part of good design, and techniques that search engines do not approve. Search engines attempt to minimize the effect of the latter, including spamdexing. Some industry commentators have classified these methods, and practitioners who employ them, either white hat SEO or black hat SEO. White hats tend to produce results that last a long time, whereas black hats anticipate that their sites can be banned temporarily or permanently once the search engines discover what they do.

An SEO technique is considered White Hat SEO, which is consistent with the guidelines of search engines and involves no deception. We can say that SEO is a legal white hat. Since the search engine guidelines are not written as a series of rules or commandments, this is an important distinction to note. White Hat SEO is not just about following guidelines, but aims to ensure that the contents of an index of search engines and subsequently ranks is the same content a user will see.

White hat advice is generally summed to create content for users, not for search engines, and then make it easy for content that robots, rather than trying to trick the algorithm it uses. White hat SEO is in many ways similar to web development that promotes accessibility, although the two are not identical.

Black Hat SEO attempts to improve rankings in ways that are frowned upon by search engines, or involve deception. One black hat technique uses text that is hidden, or colored text similar to background invisible div, or positioned off screen. Another method gives a different page, depending on whether the page is called human visitor or a search engine, a technique known as "cloaking an invisible iframe, is yet another black hat SEO techniques, you can see where the page is not necessarily a company that hosted the site. People create these types of pages, so you can download the software on your computer in the background without your knowledge.

Search engines may penalize sites they discover with black hat methods, either by reducing their classification or delete their listings from their databases altogether. Such sanctions may be applied automatically by the algorithms of the search engine or a manual site review. Infamous examples include the February 2006 Google removal of both BMW Germany and Ricoh Germany the use of deceptive practices and the elimination of the April 2006 PPC agency BigMouthMedia. All three companies are quickly forgiven, however fixed the offending pages and return to the list of Google.

Many web applications that use back-end systems which dynamically change the page's content (both visible and metadata such as page title or keywords meta) and the aim is to increase "the importance of search engines is based on visitors recently was the original page. This dynamic optimization and search engine optimization process can be (and is) wrong criminals in the past. Exploitation of web applications that dynamically change from being poisoned.

Content Source: http://www.webconfs.com

7 comments:

Shane Clark said...

Black Hat SEO technique can give you results quickly, but you will be penalized at any moment. Thanks for the information.
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MakeRank said...

In my point of view White hat SEO is basically making your site as detailed, informative, interesting, and entertaining to your visitors as possible so they will want to share your site with other people and naturally give you links.

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HenningQuinn said...

Interesting info. I didn't know there was such a distinct separation within seo practices. Does every top seo company use only white hat seo or do they sneak in black hat seo as well? I feel like sometimes it can be hard to distinguish between spam and ethical practices. Thanks for posting this! Take care.

Ida Prutt said...

Perfect! I've been looking into a couple of the local seo services around here but I wasn't really sure how to tell if they were practicing black or white hat seo services. Now I know how to distinguish between the two. Thanks a lot!

MakeRank said...

Nice articles!! I would say that, White hat SEO Techniques conforming to the quality SEO guidelines recommended by search engines. While Black Hat means doing unethical SEO techniques just to boost your rankings on search results.

Thanks....
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ritaarvin said...

Good info! I think the reason why so many people are hesitant to use a search engine marketing company is because they lack knowledge in the field. I mean, although it’s a growing business, many people don’t know too much about it. Hopefully they’ll read your blog and realize how important it can be for their company. Thanks for posting!

AlexJovic said...

I agree with ritaarvin. Many people don't understand how useful both off site and on site seo services can be to their business. Hopefully knowledge of the effectiveness of seo services will become more widespread soon!

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