Showing posts with label search engine marketing. Show all posts
Showing posts with label search engine marketing. Show all posts

Search Engine Optimization (SEO)

Written By M. Anandhan Mudhaliyar on Friday, February 18, 2011 | 1:49 AM

Friday, February 18, 2011

Have you done your web design, uploaded your files and set up blog for your websites, but you didn’t get as many as visitors you hoped. What gives? Chances are you have not started working on one of the main ways to market your site, Search Engine Optimization (SEO).

First, you all should understand about “What is SEO?”

Search Engine Optimization refers to the collection of techniques and practices that allow a site to get more traffic from search engines (Google, Yahoo and Microsoft). SEO can be divided into two main areas: off-page SEO (work that takes place separate from the website) and on-page SEO (website changes to make your website rank better). This tutorial will cover both areas in detail! Remember, a website is not fully optimized for search engines unless it employs both on and off-page SEO.

Search Engine Optimization refers to a set of techniques and practices that allow a website to get more traffic from search engines like Google, Yahoo and Bing (MSN). SEO can be divided into two main areas:

1)    Off-page SEO (the work being carried out separately on the website)
2)    On-page SEO (web site changes to make your site rank higher.)

This tutorial will cover areas in detail! Remember that a website is not fully optimized for search engines if you use both SEO and Off-page.

Secondly, you all should know about “What SEO is Not?”

SEO is not to buy the # 1 sponsored links through Google Adwords and declares that it has a # 1 ranking on Google. Purchasing paid placements in search engine is a form of Search Engine Marketing (SEM) and is not covered in this tutorial.

SEO is not ranking # 1 to your company name. If you read this tutorial, you probably already know that the ranking of the most popular terms is darn near impossible, but specific terms such as trade name is a gift. Search engines in general are smart enough to give you this rank by default (unless you’re being penalized).

Thirdly, you must know “Who use this SEO Services”?

If a site is currently ranked # 10 in Google for search phrase “Top Five Star Hotels”, but to go to # 1 this website should consider SEO. Since search engines have become increasingly popular on the web, almost everyone tries to look on the web can benefit from a little love SEO.
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